Summary
Overview
Work History
Education
Skills
Timeline
Generic

Events Rene

Director, Sales Planning
New York,NY

Summary

Accomplished Sales & Supply Chain professional with more than 10 years of experience in analytics, forecasting, project management and demand/supply planning. Established record of using both quantitative and qualitative analysis to influence senior leadership and external stakeholders to reduce costs and maximize inventory productivity and revenue.

Overview

10
10
years of professional experience
4
4
years of post-secondary education

Work History

Amazon Sales Planning / Director

L'Oreal
New York, NY
09.2023 - Current
  • Developed an end-to-end sales planning process responsible for delivering nearly +$500M in gross sales across 10 luxury brands sold on Amazon.
  • Hired and trained a team of senior planners responsible for building daily, weekly and yearly sales targets through both quantitative and qualitative analytics.
  • Collaborated with cross functional partners such as supply chain, finance, media and the commercial team to surpass business adjectives by outpacing market growth and doubling prior year gross sales by more than 110%
  • Spearheaded the development of planning tools that combined statistical forecasting, CRM data, and digital KPIs such as traffic, conversion and ASP to improve and automate our planning process.
  • Improved profit margin by 50 basis points by incorporating product margin analysis with price competitive analysis to ensure our promotional assortments drove both market share and profit.

Retail Supply Chain / Director

L’Oreal
New York, NY
06.2021 - 08.2023

Built and fostered strong relationships with external customer supply chain teams to collaborate on strategic projects to improve On Shelf Availability, Fill Rate and assortment productivity

  • Responsible for developing and leading replenishment and allocation strategy for more than 80 L’Oreal U.S free standing store
  • Circumvented more than $4M of inventory destruction by working with corporate communications, finance and accounting to successfully donate excess inventory to non-profit partners
  • Responsible for reconciling the divisional operations and financial plan for 14 U.S luxury brands valued at $2B of revenue in preparation for executive Sales & Operations Planning meetings
  • Successfully increased service and fill rate metrics with key retailers by implementing and streamlining communication of out-of-stock products
  • Led cross functional team of external and internal stakeholders to optimize product assortment within Key retailers

Project Manager / Sr Manager

L’Oreal
New York, NY
10.2018 - 06.2021

Establish strong foundation for success by leading system implementation of statistical forecasting software across 16 unique brands affecting over 20 demand planners

  • Demonstrate insightful leadership and enhance clarity of mission by working cross functionally with IT leads, software developers and senior supply chain leadership to ensure project completion 3 months ahead of schedule and $50,000 under budget
  • Reduced forecast errors, increased efficiency, and enhanced luxe fore casting accuracy by six percentage points: organized and managed demand planning new system training
  • Reduced forecast errors resulting from master data discrepancies by spearheading process change between Demand, Supply and Product information management teams
  • Designed and implemented analytical tools to automate forecast reconciliation between Demand Planning and finance

Demand Planner & Systems Key User/Manager

L’Oreal
New York, NY
03.2017 - 10.2018

Exercised detailed analysis and judgment to allocate and plan production resources for over 400 Lancome products valued at more than $500 million dollars at retail through statistical modelling and analysis

  • Defined direction that catalyzed coordination across various demand planning teams to lead system enhancements and training for Logility (statistical forecasting software)
  • Successfully forecasted over $50M in new product launches throughout Fiscal Year 2017; maintained basic products catalogue valued at $500M in annual retail sales
  • Reducing 3PL warehouse excess inventory; improved .com forecast accuracy and bias by creating Excel based forecasting tools
  • Created reports to measure volatility of historical shipments to retailers to improve forecast accuracy, assess accuracy of demand planners versus system driven forecasts, and created quantifiable method by which to prioritize forecast analysis required by product
  • Lead regularly scheduled meeting with Lancôme President and heads of Sales, Finance, and Marketing; ensured clear-sighted strategic planning and brand alignment across diverse business functions
  • Improved overall forecast accuracy by five percentage points by strengthening relationships with Sales and Retail teams; focused on anticipating stock increases from retailers based on promotional shifts.

Global Supply Planner/Analyst

L’Oreal
New York, NY
02.2015 - 03.2017

Demonstrated calm, clear-headed leadership while spearheading project to automate and streamline international order management process across all L’Oreal divisions

  • Reduced shipment discrepancies by creating KPI’s and implementing and leading regular meetings with DC management team
  • Optimized production flow of Key Products in partnership with supply planners and plant master production schedulers
  • Responsible for short-term procurement to 18 international affiliates; optimized order consolidation for cost reduction and shipping efficiency for over $16M in monthly inventory receipts
  • Constructed and validated documentation for international free trade agreements for L'Oréal Luxe across North and South America
  • Delivered transformative innovation by leading systems and processes implementation for recent L’Oreal acquisition of Clarisonic.

Education

Bachelor of Science - Economics & Marketing

Montclair State University
Montclair, NJ
09.2008 - 05.2012

Skills

FP&A

Sales & Operation Planning

Statistical Forecast Modelling

Pricing Analysis

Merchandise Financial Planning

Inventory Management

Microsoft Suite

Share Point

SAP

Project Management

Change Management

Customer Relationship Management

P&L Management

Timeline

Amazon Sales Planning / Director

L'Oreal
09.2023 - Current

Retail Supply Chain / Director

L’Oreal
06.2021 - 08.2023

Project Manager / Sr Manager

L’Oreal
10.2018 - 06.2021

Demand Planner & Systems Key User/Manager

L’Oreal
03.2017 - 10.2018

Global Supply Planner/Analyst

L’Oreal
02.2015 - 03.2017

Bachelor of Science - Economics & Marketing

Montclair State University
09.2008 - 05.2012
Events ReneDirector, Sales Planning