Everett Williams

• Boosted brand awareness while managing internal Marketing team and overseeing planning and creative for external marketing campaigns.
• Work closely with the Deputy Secretary of Marketing in managing a $36M+ annual marketing budget.Serve as liaison with contracted Advertising agency to plan annual media strategies.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• The Florida Lottery grew it's business in FY2021 by 18% to about $9.0 billion while maintaining a flat yearly marketing budget for the past 5 years. This is the highest growth in 10 years and pushed Florida Lottery ahead of California to become the nation's second largest US Lottery.
• As the jackpots roll more frequently over a billion dollars, I worked with Advertising agency and OOH vendor to update Lottery jackpot boards statewide to be changeable from millions to billions so that they accurately reflect current jackpot amounts.

Lead internal/external teams/agencies in the creation of key marketing elements/toolkits needed to effective drive sales.

Digitized all Budget and Advertising files and records for the Marketing area which allowed for quicker and easier access. Previously all files were kept as hard copies.

A lead player in the Lottery's rebranding rollout in 2013.