Ezekiel Cheney
Atlanta,GA
Summary
Marketing Communications Manager with 6+ years driving audience engagement, brand positioning, and revenue-supporting communications across healthcare and multifamily sectors. Proven ability to translate operational initiatives into clear, measurable campaigns that increased client intake, improved retention, and amplified stakeholder engagement. Expertise in content strategy, campaign execution, CRM-driven outreach, performance reporting, and cross-functional leadership. Seeking to lead integrated marketing communications that elevate brand awareness and drive measurable business results.
Overview
5
5
years of professional experience
Work History
Marketing Director/Director of Operations
We Care For You Corporation
Richmond, VA
05.2024 - Current
- Designed and launched targeted outreach campaigns and referral partner communications that increased client intake and service utilization; translated program benefits into clear value propositions for community partners.
- Built KPI-driven communications dashboards to measure campaign performance, improving lead follow-up rates and client engagement; drove 30% reduction in service delays by aligning operations and communications workflows.
- Led content creation for client-facing materials, training guides, and audit-ready documentation to strengthen brand trust and regulatory transparency—contributed to a 40% reduction in audit findings.
- Negotiated vendor/agency relationships for marketing services, achieving 18% cost savings while increasing creative output and campaign delivery speed.
- Orchestrated community events and partnership activations to raise local awareness and referral volume, strengthening pipeline quality and conversion.
Asset Manager
Greystar Property Management
Atlanta, GA
02.2021 - 10.2023
- Managed a residential asset portfolio with direct responsibility for revenue management, occupancy, and NOI growth; implemented pricing and leasing strategies that improved occupancy and stabilized revenue streams.
- Drove leasing conversion and reduced vacancy turnaround by streamlining workflows and deploying targeted marketing/pricing strategies; contributed to measurable retention and revenue uplift.
- Performed market and competitor analysis to inform rent positioning and capital investment decisions; recommended operational adjustments that increased profitability.
- Coordinated asset-level CapEx prioritization and vendor management to maximize ROI on property improvements and enhance resident experience.
- Acted as liaison between residents, operations, and leadership to align service delivery with asset business objectives, improving Net Promoter/ resident satisfaction metrics.
Education
Roswell
Roswell06-2002
Skills
Marketing Communications Content Strategy Campaign Management Email & CRM Marketing Brand Messaging Stakeholder & Community Engagement Marketing Analytics & Reporting SEO & Digital Content Best Practices Social Media Strategy Event & Partnership Marketing Vendor/Agency Management Project Management Budgeting & ROI Analysis Process Optimization Cross-functional Collaboration
Timeline
Marketing Director/Director of Operations
We Care For You Corporation
05.2024 - Current
Asset Manager
Greystar Property Management
02.2021 - 10.2023
Roswell