Faiza Ismail
Birmingham,AL
Summary
Pragmatic and well-known for being hands-on dynamo with boundless energy to fulfill various tasks. Detailed team player with history excelling in fast-paced environments with little oversight and challenging goals. Offers top technical abilities and relationship-building skills.
Overview
5
5
years of professional experience
Work History
Diversity Media Planning Assistant
Martin Retail Group
07.2022 - Current
- Conducted annual comprehensive research on 200+ markets across four brands (Cadillac, Chevrolet, Buick, GMC) using Nielsen data via Prime Lingo, which included analyzing social, cable/broadcast, streaming, and radio media habits to identify unique trends and opportunities for each brand.
- Created presentations highlighting market-specific media habits aligned with brand positioning and potential opportunities
- Collaborated with diverse media vendors (NBCUniversal, Peacock, Univision, VEVO, Pandora etc.) to explore media opportunities aligned with General Motors' Diversity and Inclusion initiative
- Filmed and contributed to General Motors' Diversity Summit Livestream in Detroit, engaging media vendors nationwide
- Orchestrated Martin Retail Group's Local Diversity Media Week, facilitating discussions with 24 media vendors to explore potential advertising opportunities
- Utilized tools like SBMS to consolidate quarterly reports on 200+ radio stations, providing insights into spending trends
- Conducted thorough analysis of advertisement performance data throughout the fiscal year using MediaTools, Power BI, and SBMS, leading to successful determination of the efficacy of vendor collaborations for presentation to clients
- Utilized insights to inform strategic decisions regarding continued partnership viability
- Represented Martin Retail group at the Association of National Advertisers Conference in 2023, fostering relationships with current vendors and cultivating connections with prospective partners to enhance business opportunities.
Independent Study
CASPR Technologies
01.2023 - 05.2023
- Collaborated with Caspr Technologies as part of independent study for entrepreneurship concentration.
- Actively participated in weekly meetings with key stakeholders and directors at Caspr Technologies to gain in-depth insights into the company's product sales strategies and
- Engaged in discussions regarding market trends, customer feedback, and sales performance metrics to understand the dynamics of the industry.
- Collaborated closely with the team to identify and prioritize target customer segments, including healthcare professionals and institutions.
- Contributed ideas and suggestions to enhance the effectiveness of sales efforts and optimize customer acquisition strategies.
- Developed a comprehensive business canvas model incorporating insights to enhance sales strategies, with a focus on targeting physicians as customers. This included analyzing value proposition, customer segments, channels, revenue streams, and cost structure.
Bookkeeping Assistant
Scottsboro Quick Care Clinic
03.2021 - 07.2022
- Consolidated annual financial records by preparing balance sheets and profit and loss statements
- Managed administrative tasks, including scanning, filing, and data entry.
- Improved financial reporting accuracy with meticulous data entry and reconciliation tasks.
Secretary
International Club
08.2020 - 05.2021
- Coordinated communication efforts, sending emails and reminders for events and outreach activities
- Assisted in organizing several campus events for students and International Club members at Samford
- Collaborated with executive team to plan Covid-19 compliant events.
Advising Volunteer
Iranian Kurdish Women’s Rights Organization (IKWRO)
09.2019 - 12.2019
- Lobbied and met with Members of Parliament to promote legislative changes to end child marriages in the United Kingdom
- Supported data analysis and social media outreach for campaign initiatives
- Assisted clients with logistical arrangements for meetings with legal representation
- Engaged in strategic discussions and contributed to protests and lobbying efforts
- Created informative presentations for employee onboarding.
Education
Master of Business Administration - Entrepreneurship
University of Alabama at Birmingham
04.2023
Bachelor of Science - Law, Politics and Society
Samford University
05.2021
Skills
- Proficient in Power BI, Media Tools, SBMS, and Prime Lingo
- Proficient in Microsoft Software
- Data Entry and Trend Analysis
- Market Research and Analysis
- Vendor Relationship Management
- Media Strategy Development
- Diversity and Inclusion Initiatives
- Event Coordination
Languages
Urdu
Native or Bilingual
French
Full Professional
Timeline
Independent Study
CASPR Technologies
01.2023 - 05.2023
Diversity Media Planning Assistant
Martin Retail Group
07.2022 - Current
Bookkeeping Assistant
Scottsboro Quick Care Clinic
03.2021 - 07.2022
Secretary
International Club
08.2020 - 05.2021
Advising Volunteer
Iranian Kurdish Women’s Rights Organization (IKWRO)
09.2019 - 12.2019
Master of Business Administration - Entrepreneurship
University of Alabama at Birmingham
Bachelor of Science - Law, Politics and Society
Samford University
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