Imane Belazar

• Directed Sales initiatives to maximize occupancy, ADR, and RevPAR across corporate, group, and leisure segments, aligning strategies with overall property revenue objectives.
• Oversaw Group Sales operations, including responding to RFPs, negotiating contracts, and managing key accounts to consistently meet or exceed revenue targets.
• Collaborated with the General Manager and Revenue Management team to create and implement effective sales strategies, promotional campaigns and and pricing initiatives based on market trends and demand forecasts.
• Established and strengthened relationships with key corporate accounts and community organizations, resulting in increased business growth.
• Managed and developed BT accounts by cultivating relationships with corporate clients, negotiating preferred rates, and identifying opportunities to increase weekday occupancy and overall revenue production.
• Led sales reporting and market analysis, generating performance insights that informed leadership decision-making and identified new business opportunities.
• Conducted demand forecasting and contributed to the development and management of the annual Sales Budget and revenue projections.
• Coordinated with cross-functional departments to ensure seamless execution of group bookings and events, enhancing client satisfaction and achieving financial and operational objectives.
• Served as the hotel’s representative at industry events, networking forums, and community meetings, collaborating with Visitors Bureaus, Hospitality and Lodging Associations, and other local partners to expand market presence and drive new business opportunities.

• Developed and executed strategic sales plans for corporate, SMERF, and government segments, resulting in increased bookings and supporting overall revenue goals.
• Sold and solicited group and meeting business by identifying opportunities, responding to RFPs, negotiating contracts, and managing account production, enhancing revenue generation.
• Built and maintained strong relationships with key corporate, state, and federal government accounts, ensuring client satisfaction and repeat business.
• Partnered with operations and revenue management teams to ensure smooth transition and fulfillment of booked group and meeting business, exceeding client expectations.
• Conducted Market Research and competitive analysis to identify emerging trends and revenue opportunities within assigned segments.
• Maintained accurate Sales Records, tracked Account Production, and prepared reports to support forecasting, budgeting, and strategic decision-making.
• Communicated sales activity and insights across departments to align strategies, foster collaboration, and meet revenue targets.

• Exceeded revenue goals across multiple segments, including convention groups, SMERF, associations, corporate, and business travel, through targeted account development and strategic sales initiatives.
• Secured and managed multiyear Airline Business contracts, contributing to stable, long-term revenue and strengthening strategic partnerships within the corporate travel segment.
• Generated new business through outside sales calls, area sales blitzes, prospecting, CVB and brand lead generation, and ongoing market research, significantly increasing revenue and client base.
• Cultivated and maintained strong relationships with existing clients, ensuring satisfaction and driving repeat business and account growth.
• Managed all aspects of group bookings and room blocks, from inquiry to post-departure, ensuring seamless service and exceptional guest experiences.
• Analyzed Group Pick Up, PACE, and STR reports to identify trends, optimize revenue strategies, and improve occupancy and performance.
• Actively represented the property at Trade Shows, Chamber Events, and Networking meetings to expand professional connections and generate new business opportunities.
• Maintained accurate and organized Sales documentation to facilitate team communication, knowledge sharing, and informed decision-making.

• Sold and orchestrated Luxury and Ultra-Luxury Events, including multi-day South Asian Destination Weddings, Oriental weddings, Intimate Western ceremonies, milestone celebrations, and bespoke private events, ensuring seamless execution and exceptional client experiences.
• Identified revenue-maximizing opportunities through curated enhancements and personalized upselling, resulting in tailored, high-end experiences that consistently exceeded client expectations.
• Prioritized client satisfaction, achieving exceptional feedback and securing repeat business from discerning luxury clientele.
• Applied meticulous attention to detail and expertise in Luxury Hospitality standards, delivering elevated service and sophisticated event experiences.
• Acted as the primary client liaison and collaborated with banqueting, operations, safety, and security teams to deliver flawless service at every stage of the event.
• Developed comprehensive event documentation and timelines, ensuring clear communication and coordination among all internal and external stakeholders.
• Maintained brand reputation for excellence and luxury through every interaction, reflecting highest standards of refinement and elegance.

• Increased lead conversion rates and revenue through strategic Sales initiatives, targeted outreach, and market research to identify new business opportunities.
• Managed inquiries and sold social and corporate group business, ensuring seamless execution aligned with brand standards and client expectations.
• Supported Sales and Marketing team by preparing proposals and documentation, conducting client show-arounds, and ensuring clear, consistent communication to enhance client engagement.
• Coordinated high-profile luxury events, including brand collaborations, beach weddings, resort and beach club buyouts, corporate team-building programs, workshops, and board meetings.
• Streamlined event documentation and BEO coordination, facilitating precise communication across departments to deliver seamless, high-end client experiences.
• Oversaw administrative operations, including contract preparation, CRM updates, and commission invoice processing, ensuring accuracy and timely execution of tasks.

*Hilton RAK Resort & Spa (became ‘Rixos Al Mairid Ras Al Khaimah’)

• Drove sales leads and maximized revenue opportunities in group reservations, conferences, and events, increasing conversions and contributing to revenue growth.
• Specialized in local weddings and engagements, destination weddings, government events, corporate meetings, and group stays, delivering tailored solutions and exceptional client experiences.
• Conducted client show-arounds to highlight the resort’s unique facilities and offerings, effectively influencing booking decisions.
• Ensured seamless execution of all booked events across diverse venues—including beach, pool, ballroom, and restaurant settings—maintaining high standards of service and client satisfaction.
• Collaborated with cross-functional teams through coordination meetings to ensure smooth operations and successful event delivery across property.
• Monitored competitor activity and market trends to inform strategic positioning and direct targeted promotional initiatives.
• Maintained accurate documentation to support administration and reporting.

• Successfully managed groups and events inquiries, providing timely and professional responses to prospective clients and maximizing booking opportunities.
• Specialized in selling local weddings, government events, meetings, and corporate celebrations, consistently exceeding client expectations with tailored solutions.
• Prepared comprehensive proposals for a variety of events, including local weddings and engagements, government functions, corporate meetings, and holiday celebrations.
• Negotiated competitive rates and terms with clients, securing agreements that enhanced client relationships and contributed to revenue growth.
• Maintained clear, proactive communication with clients, addressing needs to ensure high satisfaction throughout sales process.
• Ensured accuracy and professionalism in all documentation, contracts, and proposals, supporting smooth operations and positive client perception.
• Collaborated with cross-functional teams to coordinate events, ensuring seamless execution and alignment with brand standards.

• Efficiently managed all Front Desk operations, including guest check-ins, check-outs, and billing, ensuring a seamless and positive experience.
• Anticipated and met guest needs, strengthening rapport and fostering long-term customer loyalty.
• Resolved guest concerns promptly and professionally, sustaining high satisfaction and loyalty levels.
• Collaborated with departments to fulfill guest requests and resolve issues, ensuring seamless operations.
• Applied expertise in guest services, problem resolution, and front desk procedures to consistently deliver exceptional service.
• Provided detailed information on hotel amenities, outlets, and venues, effectively promoting services and enhancing overall guest satisfaction.
• Maintained clear, professional communication with team members and guests, ensuring understanding and a welcoming experience.

• Organized and hosted promotional events—including raffle draws, open days, tours, and visits—driving increased brand visibility and customer engagement.
• Informed clients about promotional opportunities, generating interest and participation.
• Enhanced reputation of Casino of Tangier, ensuring positive and memorable experiences for all guests.
• Efficiently handled customer inquiries and complaints, resolving issues promptly while maintaining high levels of guest satisfaction.
• Collaborated with local authorities to implement safety and security measures, fostering a secure and welcoming environment for patrons.
• Maintained clear and professional communication with team members and stakeholders, ensuring understanding and alignment across all parties.Organized and hosted successful promotional events, including raffle draws, open days, tours, and visits, resulting in increased brand visibility and customer engagement.
• Provided clients with comprehensive information about new promotional opportunities, effectively driving customer interest and participation.
• Played a key role in enhancing the reputation of the Casino of Tangier, ensuring a positive and memorable experience for all guests.
• Collaborated with local authorities to ensure safety and security measures were in place, fostering a secure and welcoming environment for guests.