EDWARD FRANKLIN
San Diego,CA
Summary
Dynamic executive with over 30 years of experience in sales leadership, business development, and organizational management. Renowned for driving revenue growth, transforming organizational culture, and empowering teams to exceed goals. Skilled in strategic planning, contract negotiation, and maximizing profitability while maintaining high ethical standards. Seeking to leverage expertise in sales management and operational efficiency in a leadership role.
Overview
24
24
years of professional experience
Work History
Vice President of Business Development
Synergy HomeCare
11.2024 - 04.2025
- Conducted market research on industry trends and local competition, informing targeted business strategies.
- Developed and executed social media marketing campaigns, boosting brand visibility by 15%.
- Forged partnerships with healthcare facilities, increasing referral leads by 20%.
- Represented company at community events and trade shows, generating 50+ qualified leads monthly.
Administrative Director
Garage Doors Unlimited
01.2024 - 06.2024
- Oversaw operations for sales, installation, and service, managing 11 full-time employees.
- Implemented process improvements, increasing productivity by 30% and reducing turnaround time.
- Designed a strategic sales plan, improving closing ratios by 50% within 6 months.
- Launched social media marketing platform, driving a 10% increase in service call volume.
Office and Industrial Sales Consultant
Sullivan Moving and Storage
04.2023 - 01.2024
- Achieved 68% closing ratio using consultative selling techniques, generating $100,000+ in sales in under 120 days.
- Coached moving crews on efficiency and safety protocols, enhancing customer satisfaction scores by 25%.
- Developed tailored FF&E and industrial sales strategies, securing high-value contracts.
Independent Sales Representative
Brilliant Marketing Ideas
06.2019 - 12.2023
- Expanded customer base by 12% in the first year through innovative marketing campaigns.
- Maintained 65% closing ratio for new clients, driving consistent revenue growth.
- Collaborated with clients to design customized marketing solutions across diverse industries.
President/CEO
Poway Chamber of Commerce
03.2017 - 04.2020
- Provided strategic leadership, reducing operational expenditure by 75% through cost-saving initiatives.
- Increased business membership by 30% via cold calling and relationship building.
- Introduced monthly member mixer, boosting membership retention by 10%.
Vice President of Sales
Allstate Moving
04.2014 - 09.2019
- Led 9-person sales team, ranking #1 in commercial sales company-wide.
- Grew profitability by 20% in the first 6 months and exceeded revenue goals by 30% in year one.
- Sustained 8% annual revenue growth through strategic sales initiatives.
Manufacturer's Representative
Dave Dennison Co./Haldeman Inc.
04.2001 - 07.2014
- Ranked #1 globally for Greenheck lab exhaust fan sales in 2007, securing multimillion-dollar contracts.
- Trained sales teams on product knowledge and quoting solutions, improving bid accuracy by 15%.
- Managed end-to-end HVAC projects, ensuring on-time delivery and quality compliance.
Education
Bachelor's Degree Equivalent -
Skills
- SALES LEADERSHIP & TRAINING
- BUSINESS DEVELOPMENT
- CONTRACT NEGOTIATION
- DIGITAL MARKETING
- BUDGET MANAGEMENT
- CRM SOFTWARE (various)
- ORGANIZATIONAL DEVELOPMENT
- DATA ANALYSIS & REPORTING
- VIRTUAL COLLABORATION TOOLS
- MENTORSHIP & COACHING
- PROJECT MANAGEMENT
- NETWORKING & RELATIONSHIP BUILDING
Timeline
Vice President of Business Development
Synergy HomeCare
11.2024 - 04.2025
Administrative Director
Garage Doors Unlimited
01.2024 - 06.2024
Office and Industrial Sales Consultant
Sullivan Moving and Storage
04.2023 - 01.2024
Independent Sales Representative
Brilliant Marketing Ideas
06.2019 - 12.2023
President/CEO
Poway Chamber of Commerce
03.2017 - 04.2020
Vice President of Sales
Allstate Moving
04.2014 - 09.2019
Manufacturer's Representative
Dave Dennison Co./Haldeman Inc.
04.2001 - 07.2014
Bachelor's Degree Equivalent -
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