FELIX CRUZ
Rancho Cucamonga ,CA
Summary
Motivated individual promoting well-rounded skill set including Sales and Service. Always ready and willing to pitch in and perform above expectations. Currently pursuing Service Advisor position within Automotive vertical sector. Business-minded professional tackling any job task with gusto and precision. Determined Front Office Supervisor delivering exceptional service and responding to questions and inquiries quickly. Demonstrates positive attitude and readiness to adapt to different situations.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Assistant Manager
Pep Boys Auto Service & Tire
Indio, CA
11 2024 - 05 2025
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Generated repeat business through exceptional customer service.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
Salesperson
Hyundai of La Quinta
La Quinta, CA
11 2024 - 12 2024
- Built and maintained a strong customer base through exceptional relationship-building skills resulting in repeat business and referrals
- Collaborated with finance department to secure competitive financing options for customers, resulting in increased sales volume
- Demonstrated extensive knowledge of automotive products, features, and benefits to effectively communicate value propositions to customers
- Utilized CRM software to track leads, manage customer interactions, and follow up on potential sales opportunities
- Engaged customers in social conversations to create pleasant and easy shopping experience.
- Provided exceptional customer service, resulting in numerous positive reviews and referrals.
Assistant Manager
Mountain View Tire & Service, Inc.
Palm Desert, CA
09.2023 - 09.2024
- Scheduled appointments
- Prepared work orders
- Assigned work to the technicians
- Additional work customers vehicle suggested quote would be worked out
Service Advisor
Holland RV Centers
Palm Desert, CA
09.2022 - 08.2023
- Handled telephone inquiries regarding appointments and work in process.
- Answered phone calls and responded to questions and concerns.
- Explained amount for expected services and provided detailed answers to customer questions.
- Calculated materials, supplies and labor costs to develop estimates and prepare work orders.
- Recommended additional, useful services to customers to increase overall sales.
General Manager
P & M Custom Upholstery
Indio, CA
09.2020 - 08.2022
- Trained employees on duties, policies and procedures.
- Recruited, interviewed and hired qualified staff for open positions.
- Created schedules and monitored payroll to remain within budget.
- Tracked monthly sales to generate reports for business development planning.
- Recruited, trained and empowered employees to achieve key performance indicators.
- Administered employee discipline through verbal and written warnings.
Service Advisor
Cart Mart Inc.
Rancho Mirage, CA
05.2019 - 03.2020
- Supervised monetary transactions and changes while coordinating logistics to verify service dates.
- Prepared and sold broad range of customized merchandise to individuals and commercial accounts.
- Interviewed customers regarding issues and reported feedback to management team.
Sales Manager
Ultimate Dealer Services
Upland, CA
01 2016 - 03 2019
- Monitored customer complaint trends to drive satisfaction improvements and adjusted operational strategies to reduce issues.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Developed and implemented new sales strategies to update product lines.
- Coached 3 external territory managers and 4 showroom design consultants to optimize productivity.
Returns Manager
Big 5 Electronics Inc.
Cerritos, CA
07.2014 - 12.2015
- Improved profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
- Created agendas and communication materials for team meetings.
- Recognized by management for providing exceptional customer service.
- Improved operations by working with team members and customers to find workable solutions.
- Improved customer satisfaction by finding creative solutions to problems.
RV Sales Associate
Mike Thompsons Rv Super Stores
Santa Fe Springs, CA
09.2013 - 07.2014
- Recommended optimal merchandise based on customer needs and desires.
- Educated customers on product and service offerings.
- Improved operations by working with team members and customers to find workable solutions.
- Improved customer satisfaction by finding creative solutions to problems.
West Coast Sales Representative
Leisure Time Marketing
Huntington Beach, CA
01.2007 - 09.2013
- Provided accurate and detailed quotes for customers to maintain customer satisfaction.
- Implemented professional sales presentations to creatively communicate product quality and market comparisons.
- Introduced customers to new offerings and updated accounts.
- Boosted sales by executing complete sales cycle process from prospecting leads through contract negotiations and close.
- Provided customers with recommendations to promote brand effectiveness and product benefits.
- Networked to build client base and promote products to new and existing clients.
Education
Associate of Science - Business Management
Mt San Antonio College
Walnut, CA06.1986
Skills
- Call center experience
- Service estimates
- Records maintenance
- Credit card payment processing
- Product organization
- Business development understanding
- Customer relations
- Store maintenance
- Sales Team Development
- Cross-Functional Team Management
- Policy/Program Development
- Sales Management
- Assistant Manager Experience
- Presentation Skills
- Management
- Labor Cost Analysis
- Budgeting
- Negotiation
- Microsoft Excel
- Computer skills
- Supervising experience
- Leadership
- Retail management
Certification
- CPM - Certified Professional Manager
- Vehicle Salesperson License
Languages
Spanish
English
Custom
- Work style: Reliability, Proficient, 06/01/24
- Sales skills, Proficient, 07/01/24
- Sales skills, Proficient, 10/01/23
- Work style: Reliability, Proficient, 10/01/23
- Outside sales, Completed, 07/01/24
- Inside sales, Completed, 05/01/24
- Work style: Reliability, Proficient, 07/01/24
- Retail customer service, Proficient, 08/01/24
- Supervisory skills: Motivating & assessing employees, Proficient, 10/01/23
- General manager (hospitality), Completed, 10/01/23
Timeline
Assistant Manager
Mountain View Tire & Service, Inc.
09.2023 - 09.2024
Service Advisor
Holland RV Centers
09.2022 - 08.2023
General Manager
P & M Custom Upholstery
09.2020 - 08.2022
Service Advisor
Cart Mart Inc.
05.2019 - 03.2020
Returns Manager
Big 5 Electronics Inc.
07.2014 - 12.2015
RV Sales Associate
Mike Thompsons Rv Super Stores
09.2013 - 07.2014
West Coast Sales Representative
Leisure Time Marketing
01.2007 - 09.2013
Assistant Manager
Pep Boys Auto Service & Tire
11 2024 - 05 2025
Salesperson
Hyundai of La Quinta
11 2024 - 12 2024
Sales Manager
Ultimate Dealer Services
01 2016 - 03 2019
Associate of Science - Business Management
Mt San Antonio College