FLORSABEL DE LA ROSA
Atlanta
Summary
Resourceful B2B and B2C sales leader with a track record of exceeding performance expectations. Skilled in needs assessment, suggestive upselling, and relationship development. I am skilled in coaching and development. Team and operations leader who ensures excellence in presentation and customer experience. Fluent in Spanish.
Accomplished professional specializing in strategic planning and business development. Known for driving sales growth and managing a diverse portfolio of 400 customers, consistently achieving top national rankings in performance metrics.
Dynamic sales leader with expertise in client relationship management and team building. Demonstrated ability to exceed sales objectives by over 40%, leading initiatives that onboarded 40 new outside sales representatives to enhance market presence.
Results-driven Sales Manager with a proven track record in team leadership and strategic planning. Instrumental in driving a consistent sales pipeline of $40-$50 million while fostering a high-performing culture.
Overview
15
15
years of professional experience
Work History
Pro Sales Manager
Home Depot
Georgia
01.2023 - Current
- Successful sales leader to a team of 10 B2B outside sales representatives selling to medium and large business customers such as builders and developers, covering GA, Alabama, and Tennessee.
- Led a nationwide company initiative to expand our outside sales organization.
- Hired and onboarded a team of sales representative Created a selling culture which resulted in high yielding results.
- Drive sales through coaching and the development of sales team as well as store associates, while utilizing cross-functional partners, such as vendors and company merchants.
- Portfolio management of 400 customers.
- Managing $40- $50 million dollar pipeline of sales.
- Building successful strategies to achieve team success.
- Selling Skills Expert- tasked with leading a second expansion in the market due to team success.
- Top Producing sales leader in the country exceeding company objectives MoM. (currently ranked number 1 in the nation)
- 10% beat to plan for 2H 2023 bringing in 30% comps VLY.
- 5% beat to plan for 1H 2024 hitting 25% comps VLY.
- Completed all sales planning and forecasting for the sales team.
- Leader in customer acquisition for 1H 2024 for the East Region and 1H 2025 for the Atlanta Market.
- Led 3 market-wide expansion initiatives which resulted in on boarding 40 new Outside salespeople.
HDIS Area Sales Manager
Home Depot
Georgia
07.2019 - Current
- Led a 1.5-million-dollar sales team of 10 Home Depot Exterior and Interior outside sales consultants, extending from Metro Atlanta to South GA.
- Responsible for creating a high selling culture through store connectivity, development and coaching of sales team.
- Drive store connectivity by building and maintaining relationships with store management and associates, by training and developing store staff.
- Responsible for driving lead generation in the store through sales team and managing a 10–15-million-dollar pipeline.
- Proven track record of success working in a dynamic or results-driven environment, meeting, and exceeding sales plan by over 40%.
- Certified Virtual Sales Manager.
- Expert in project management and consultative selling.
- Leading the #1 team in the Midsouth.
Integrated Solutions Manager
AT&T Mobility
Georgia
08.2018 - 07.2019
- Deliver personalized sales experience to clients.
- Leverage thorough product knowledge to make sales and cultivate sustained relationships.
- Prospect to win new clients and maintain pipeline.
- Drive profit through upselling existing clients’ additional services.
- Train and develop Sales Consultants.
- Drive Sales by implementing effective marketing and relationship building.
- Lead sales team of 15 sales consultants.
- Drive sales strategy to attain company sales goals.
Senior Retail Sales Representative
AT&T Mobility
Georgia
10.2011 - 08.2018
- Conducted needs assessments to determine appropriate products and services for clients.
- Earned referrals through current customers to drive growth.
- Held responsibility for store presentation and displays and marketing plan adherence.
- Managed business accounts.
- Led store operations in absence of store and assistant manager.
- Exceeded performance expectations while adhering to company policies.
- # 1 Small Business Rep in the Market.
- MoM exceeded sales targets.
Financial Sales Consultant
PNC Bank
Delaware
04.2011 - 10.2011
- Marketed and sold financial products to customers based on their needs.
- Recommended additional services and built relationships.
- Processed credit applications and followed all company and regulatory guidelines.
- Contributed to ongoing branch goals for loan origination.
- Customer Acquisition.
- Cash Management.
Retail Sales Representative
Verizon Wireless
Maryland
06.2010 - 04.2011
- Sold Verizon products and services through client needs assessment and product knowledge.
- Provided technical and billing support.
- Exceeded performance expectations while adhering to company policy.
- Top producing sales rep for 1H 2010.
Education
B.A. - Public Relations and Marketing
Ashford University
San Diego, CASkills
- Talent Planning
- Leadership
- Client Relationship Management
- Team building
- Performance Management
- Workday
- Coaching & Development
- Prospecting
- MS Office
- Relationship Building
- Project Management
- Strategic Planning
- B2B & B2C Sales
- Business Development
- Portfolio Management
- Cross functional collaborator
- Recruiting
Training
- Certificate of Internet Marketing, Art Institute
- Certificate WNJN Career Development Program, Community College of Baltimore County
Education Institution
Ashford University, San Diego, CA
Timeline
Pro Sales Manager
Home Depot
01.2023 - Current
HDIS Area Sales Manager
Home Depot
07.2019 - Current
Integrated Solutions Manager
AT&T Mobility
08.2018 - 07.2019
Senior Retail Sales Representative
AT&T Mobility
10.2011 - 08.2018
Financial Sales Consultant
PNC Bank
04.2011 - 10.2011
Retail Sales Representative
Verizon Wireless
06.2010 - 04.2011
B.A. - Public Relations and Marketing
Ashford University