Franchezka M. Rojas
Los Angeles,CA
Summary
Results-driven professional with entrepreneurial experience in small business ownership and social media content management. Manages administrative scheduling, logistics, and client communication while leveraging analytics and content strategy to grow audiences across multiple platforms. Delivers organized workflow management and a strong blend of customer service and digital marketing support.
Overview
11
11
years of professional experience
Work History
Independent Business Owner / Professional Makeup Artist
Frankiesbeat LLC
Miami, California
01.2019 - Current
- Established and managed a small independent business, overseeing daily operations and strategic direction.
- Managed full business operations, including client management, payment processing, bookkeeping, and scheduling to ensure seamless service delivery.
- Cultivated loyal client relationships through exceptional service, proactive communication, and adherence to health, safety, and sanitation standards.
- Received recognition for delivering exceptional customer service and adaptability to diverse client needs in dynamic on-location settings.
- Managed travel and site logistics for on-location projects, supporting on-time execution and smooth operations in fast-paced settings.
- Resolved schedule conflicts and adjusted to changing client timelines and resource needs to reduce operational delays.
- Streamlined operations by coordinating scheduling and communication with clients.
- Engaged target audience on social media platforms to enhance brand visibility and attract new customers.
Social Media Content Manager
Paper Street Media
Miami, FL
01.2017 - 01.2020
- Supported audience growth across 10+ concurrent brand accounts through multi-channel digital strategy, content creation, and relationship building to expand active follower base past 1,000,000 across several networks.
- Managed campaign workflows from concept through execution, keeping publishing schedules and content calendars aligned with product launches and seasonal sales goals.
- Collaborated with designers, copywriters, videographers, and sales and marketing teams to ensure clear communication and timely project delivery in fast-paced environments.
- Analyzed post performance using analytics tools like Hootsuite, Google Analytics, and Facebook Insights to inform content strategy.
- Monitored daily KPIs including reach, impressions, CTR, and growth metrics; translating complex data into actionable insights for team decisions.
- Optimized blog posts for SEO purposes utilizing keyword research techniques.
Administrative Assistant
Paper Street Media
Miami, FL
01.2016 - 01.2017
- Facilitated daily administrative tasks for senior leadership, prioritizing high-volume correspondence to streamline communication.
- Supported office operations by coordinating logistics, scheduling team meetings, and keeping communication flowing.
- Provided organizational, communication, and problem-solving support to leadership, ensuring smooth execution of daily operations.
- Managed internal and external correspondence with prompt follow-through.
- Built tracking systems that improved workflow organization and helped meet departmental deadlines.
- Resolved operational issues independently while maintaining discretion and professionalism.
- Strong problem-solving skills and team-minded approach support effective independent work and group collaboration.
Education
Associate of Science - Business
Broward College
Fort Lauderdale, FL10-2026
Some College (No Degree) - Business
Broward College
Fort Lauderdale, FLSkills
- Client management
- Client engagement strategies
- Project management
- Scheduling coordination
- Strategic operations
- Brand management
- Market trend identification
- Social media analytics
- Campaign performance tracking
- Cross-functional collaboration
- Client-focused adaptability
- Vendor & Brand Relations
- Cosmetic Artistry & Application
- Specialized Styling
Personal Information
Title: Creative Director
Timeline
Independent Business Owner / Professional Makeup Artist
Frankiesbeat LLC
01.2019 - Current
Social Media Content Manager
Paper Street Media
01.2017 - 01.2020
Administrative Assistant
Paper Street Media
01.2016 - 01.2017
Associate of Science - Business
Broward College
Some College (No Degree) - Business
Broward College