Frank Enriquez
Greater Orlando,Florida
Summary
Decisive, Multi-Site Operations and Functional Senior Director driving proven results within the Wireless industry. Manages complex occupational issues while meeting business objectives including regulating policies and managing budget expenditures. Collaborates with management teams and stakeholders to uphold company vision. Analytical problem-solver experienced in turning low-performing organizations into top revenue producers, with talents for team building, leading, motivating, and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
14
14
years of professional experience
Work History
Senior Director of Sales and Operations
TCC WIRELESS
01.2019 - Current
- Recruited to this regional director role and report to company's vice president, charged with leading all operations and sales initiatives for up to 80 T-Mobile partner retailer stores across 6 states, including 5 of the top 10 producing stores out of 450 corporate-wide
- Provide strategic direction for YOY growth with P&L accountability for $28M in revenue
- Oversee all aspects of store operations, managing budgets, staffing, labor costs, inventory, purchasing, merchandising, signage, security, etc
- Hire, train, and lead diverse team of 7 district managers and up to 80 store managers.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
National Sales Director
GIG
01.2018 - 01.2019
- Managed all operations, holding P&L accountability for up to 100 stores promoting internet services and telecommunication devices.
- Set strategic direction for YOY growth, overseeing budgets, staffing, inventory, purchasing merchandising,
- Hired, trained, and led diverse team, providing coaching to improve performance.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Developed sales strategy based on research of consumer buying trends and market conditions.
District Manager
PRIME COMMUNICATIONS
01.2017 - 01.2018
- Led all operations for 17 AT&T partner stores, creating the strategy to launch in NYC market
- Established the aesthetics and rebranded stores for this market
- Set-up security protocols and cameras and built team of 17 managers and 68 sales representatives.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
District Manager
WIRELESS VISION
01.2015 - 01.2017
- Provided strategic leadership to support revenue and profit growth for 14 T-Mobile partner stores, overseeing budgets, staffing, labor costs, merchandising, purchasing, inventory control, etc
- Hired, trained, and led approximately 76 employees and set sales goals
- Instilled T-Mobile concept of excellent customer service to ensure best-in-class customer experience at each store
- Elevated sales from $300K to approximately $550K monthly and reduced inventory shrink from 1.9% gross profits to below 1%.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
Retail Store Manager 3/Account Executive
AT&T Mobility
01.2010 - 01.2015
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Built relationships with Indirect partners to promote long term business growth.
Education
General Coursework -
JOHN J. COLLEGE OF CRIMINAL JUSTICE
Skills
- Collaborative Leadership
- Sales Performance
- Sales Team Management
- Policy Development
- Channel Sales
- Account Management
- Vendor Relationship
- Wireless Technologies
- Business Reviews
- Indirect Purchasing
- Verbal and written communication
- Managing Operational Efficiency
Languages
Spanish
Native or Bilingual
Timeline
Senior Director of Sales and Operations
TCC WIRELESS
01.2019 - Current
National Sales Director
GIG
01.2018 - 01.2019
District Manager
PRIME COMMUNICATIONS
01.2017 - 01.2018
District Manager
WIRELESS VISION
01.2015 - 01.2017
Retail Store Manager 3/Account Executive
AT&T Mobility
01.2010 - 01.2015
General Coursework -
JOHN J. COLLEGE OF CRIMINAL JUSTICE
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