Summary
Overview
Work History
Education
Skills
Additional Skills and Certifications
Timeline
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Frank Krockenberger

Louisville,KY

Summary

Highly organized, effective communicator with a talent for bridging the gap between asks from the field and the demands of the business. Uniquely able to work cross functionally with a wide variety of individuals while keeping a high level of passion & integrity for the brands represented.

Overview

14
14
years of professional experience

Work History

Senior Manager, Visitor Experience & Engagement

Maker's Mark Distillery
01.2022 - Current
  • Managed elite, diverse team of 28 managers, specialists and support staff; proudly facilitating the growth of the entire team, ultimately promoting 8 individuals over the course of 12 months.
  • Responsible for strategic direction and development of multiple new experiences, elevating the visitor program to the most robust and comprehensive on the bourbon trail while upholding the vision of the founders.
  • Engaged with over 8,000 members of key trade, including internal/distributor teams, international guests, the world's top bars and bartenders, and more.
  • Responsible for the upkeep, vendor relationships and management of the retail team, delivering more than 10 million dollars in revenue while keeping with the highest standards of quality in the brand.
  • Managed the overall delivery of dozens of high-profile events and visits including press visits, photo shoots, VVIP visitors and Suntory leadership.
  • Balanced all given job responsibilities while also picking up various gaps in operations including process improvements, construction projects, and restaurant operations
  • Focused on first-hand continuous improvement through highly-praised delivery of the Maker's Mark message on the tour path to trade, VVIP, press and leadership.
  • Delivered a first-of-its-kind, incredibly comprehensive 9 week training program encapsulating safety, brand knowledge, storytelling and enhanced DE&I conversations with guest speakers and engaging first hand activities.


Manager, Barrel Programs

Beam Suntory
04.2020 - 01.2022
  • Responsible for the overall health and development of all Single Barrel Programs at Beam Suntory with cross-collaboration with plant teams, GBH, Finance and GBUs
  • Managed all communication strategy with GBU's including COVID induced changes to programs aiding plan achievement across states
  • Created all program policies in tandem with GBH Teams, including allocation setup and management
  • Created an end-to-end solution as part of a secondment with GBH to completely refine the JBBDCo. Single Barrel Experience, resulting in incremental headcount increases, digital technology improvements and a dedicated Single Barrel Warehouse addition

Bourbon Diplomat

Maker's Mark/Beam Suntory
02.2018 - 03.2020
  • Brand Builder - Representing best-in-class execution of the diplomat program
  • Commercial Acumen - Managing the 2nd largest market for Maker's Mark, winning in the Maker's Mark Private Select Single Barrel Program, overseeing the success of more than 150 barrels per year from selection to sell-through, as well as celebrating commercial success with Maker's Mark in all territories.
  • Ways of Working - Established procedures and best practices for how to bring the single barrel program to life, much of which is now used as the model nation wide. Continued work with multifunctional teams to ensure success as the program grows.
  • Team Member - Works closely with local teams to build maker's Mark portfolio business, training both staff and colleagues, and expertly crafting programs within the field that make a difference.
  • Creator - Aided the Maker's Mark distillery in creating the method MMPS Single Barrel is brought to market, assisting in creating new materials for the program and training new diplomats to use these tools for success across the program.,
  • Mentor - Serve as a mentor to younger diplomats on the team, helping nurture their goals and achievements.
  • Educator- Authored advanced training in wood science and the bourbon category with extensive experience training the trade, BSI, SWGS, and other diplomats.

Luxury Specialist

Beam Suntory
09.2015 - 02.2018
  • Distributor management with SGWS Premier on-premise team functioning as key brand trainer, luxury account contact and building custom programs designed to build brands and increase volume
  • Route growth of 40% in 2017
  • Designed a custom tailored brand training curriculum to deliver to staff/local team across the range of Beam Suntory premium brands
  • Increase sales velocity of key brands such as Maker's Mark (+44%), Knob Creek Rye (+144%), and Basil Hayden's (+64%)

Field Marketing Manager

SweetWater Brewing Company
02.2015 - 10.2015
  • Facilitated strong market growth across Mid South States & acted as sales market manager for state of Texas, closing distribution gaps and managing key accounts.
  • Managed team of Brand Ambassadors aiding in their market success
  • Effected 110% of plan YTD in Houston launch market and over 125% of plan YTD in other markets
  • Secured more than 70 active partnerships over 5 states while managing 20 distributor partners

Events and Marketing Lead

Saint Arnold Brewing Company
01.2010 - 01.2015
  • Planning and execution of successful events both inside and outside the brewery thereby marketing SABC as a world-class brewery.
  • Play vital role as outside marketing representative showing 20% annual growth across brands

Education

BFA - Visual Communications

Truman State University
Kirksville, MO

Skills

  • Business Communications and Management
  • Marketing
  • Relationship Building
  • Creative Problem Solving
  • Program Creation
  • Sales
  • Budget Management
  • Policy and procedure improvements

Additional Skills and Certifications

2003 - Covey Conference

2010 - Current - Involvement in Industry Trend Events (TOTC, SACC, ETC.)

2017 - Presentation Skills Class (BSI)

2018 - VIA Semi Finalist

2022 - Leading with Influence (BSI)

2023 - (ongoing) Doug Semenick Leadership Academy

Timeline

Senior Manager, Visitor Experience & Engagement

Maker's Mark Distillery
01.2022 - Current

Manager, Barrel Programs

Beam Suntory
04.2020 - 01.2022

Bourbon Diplomat

Maker's Mark/Beam Suntory
02.2018 - 03.2020

Luxury Specialist

Beam Suntory
09.2015 - 02.2018

Field Marketing Manager

SweetWater Brewing Company
02.2015 - 10.2015

Events and Marketing Lead

Saint Arnold Brewing Company
01.2010 - 01.2015

BFA - Visual Communications

Truman State University

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Frank Krockenberger