Francesca Ruggiero
Brooklyn,NY
Summary
Versatile Graphic Designer with a passion for developing unique custom artwork. Well-versed in generating innovative ideas and concepts. Collaborates with marketing and management teams to identify mockups and uses feedback to develop final drafts. Has a diverse range of multimedia talents, including but not limited to design, illustration, and product photography.
Overview
6
6
years of professional experience
Work History
Senior Graphic Designer
Pet Honesty
11.2021 - 04.2023
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base
- Oversaw and managed all social media content, and creators
- Created and oversaw all in-house photography and videography to be used on social media, digital shops, and in-store
- Prepared branding packages for point of sale displays, promotional materials and product packaging
- Formatted print and web application designs for projects with varying specifications
- Oversaw product design, print design and marketing collateral from concept to completion.
Marketing Graphic Designer
Bittersweet Media
08.2021 - 01.2023
- Leveraged proficiency in Adobe InDesign, Photoshop and illustrator to design social media marketing, merchandising, and layouts for clients
- Fostered relationships with retail clients through effective communication, negotiation and collaboration
- Created design ideas to plan projects with clients and managers
- Worked with clients to present mockups and collect information for adjustments
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
Lead Artist
The Glow
09.2017 - 01.2020
- Contributed to the creative process through original ideas and inspiration.
- Managed and directed multiple exhibit sites.
- Created concept designs and sketches to develop images and scenes.
- Coordinated set design, propping, and decoration in conjunction with art directors.
Freelance Graphic Designer
Self-Employed
04.2023 - Current
- Created a broad range of work using various design techniques.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Created logos, illustrations, and typography for various organizations.
- Developed graphics and visual content for social media campaigns.
Education
Bachelor of Arts - Illustration And Design
The New School
New York, NY06.2018
Shillington School Of Graphic Design
New York, NY07.2021
Skills
- Visual Design
- Adobe Photoshop
- Illustrator
- InDesign
- Photography Background
- Advertising Understanding
- Marketing Media
- Adobe Creative Suite
- Branding
- Graphic Design
Timeline
Freelance Graphic Designer
Self-Employed
04.2023 - Current
Senior Graphic Designer
Pet Honesty
11.2021 - 04.2023
Marketing Graphic Designer
Bittersweet Media
08.2021 - 01.2023
Lead Artist
The Glow
09.2017 - 01.2020
Bachelor of Arts - Illustration And Design
The New School
Shillington School Of Graphic Design
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