Summary
Overview
Work History
Education
Skills
BOARD SERVICE
Accomplishments
Timeline
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FRANKLYN BAKER

FRANKLYN BAKER

Annapolis,MD

Summary

Mission-driven President and CEO scaling revenue and improving organizational performance through advocacy-aligned growth. Led $20M campaign above goal, securing $300M+ for aligned nonprofits. Delivered $100M+ in federal housing support and strengthened risk management and workforce diversity.

Overview

35
35
years of professional experience

Work History

President and CEO

United Way of Central Maryland
11.2016 - 09.2026
  • Secured $100+ million in federal funding to help prevent eviction for 15,000 households through the strategic targeted eviction program (STEP).
  • Led 3-year fundraising campaign to raise $20 million for 100th anniversary by July 2025; campaign supported endowment and programs and exceeded goal by 14% by December 2024.
  • Built organizational culture and high-impact focus, resulting in a $20 million unrestricted gift from mega-donor Mackenzie Scott.
  • Supported strategic community engagement and needs assessments to distribute $300+ million over 10 years to large and small nonprofits aligned with core philanthropic priorities.
  • Advanced advocacy partnerships, securing $32 million in legislative funding increases for 2026 initiatives in childcare, housing, and education.
  • Applied strong fiscal discipline to secure $17.5 million fiscal sponsorship with local utility, reducing utility burden for eligible families.
  • Strengthened staff and board diversity, increasing staff from 21% BIPOC to 67% and board from 18% BIPOC to 49% while revenue grew from $28M to $88M during the period.
  • Led multi-year effort to transfer best practices from across the U.S. to Maryland, expanding revenue by $54 million.

Chief Operating Officer, Deputy CEO

Greenpeace USA
09.2014 - 10.2016
  • Partnered with CDO to roll out new revenue and cash strategies, lifting revenue by $4.7 million and cash flow by 34% during slower cash flow periods.
  • Rebuilt finance team, achieving an unqualified financial audit and reducing audit findings from 7 to zero with no material weaknesses.
  • Supported management team in transitioning $2.2 million deficit to operating surplus within 8 months.
  • Improved efficiency by 23% through streamlined, metrics-driven system that strengthened readiness for internal and external reviews and objective delivery.
  • Built enterprise risk management (ERM) program to track and reduce legal, insurance, and property risks by 28% nationwide.
  • Developed training programs for community campaigners, increasing national direct street fundraising by 18% during the fall season.

Chief of Staff and External Affairs Officer

Volunteers of America Chesapeake
11.2013 - 08.2014
  • Facilitated outreach to federal, state, and local legislators to advance policy positions aligned with organizational priorities.
  • Built strong working relationships with key internal and external stakeholders to support strategic communications and advocacy.
  • Managed communications between executive office, senior leaders, and staff members.
  • Set protocols for handling confidential information tied to executive office decision-making processes.
  • Contributed to building leadership development program that strengthened retention and core competencies.
  • Collaborated on creating agency-wide quality control system to mitigate risk and enhance government grant win rate.
  • Developed a detailed plan for 32 programs to achieve 3rd-party accreditation and certification by the end of 2016.

Senior Vice President and Chief Operating Officer

Volunteers of America Chesapeake
Lanham, MD
07.2009 - 11.2013
  • Increased overall operating revenue to $35 million as COO, up from $19 million in FY2008, through stronger programs and marketing.
  • Boosted government grant win rate from 32% in 2010 to 66% in 2013 by establishing contact protocols with procurement officers and aligning match criteria with federal, state, and local grant postings.
  • Obtained $2.4 million in state funding through legislative advocacy and policy development across federal, state, and local levels.
  • Increased government contract renewals and new business deals by 34% through consolidation of an updated quality control dashboard system.
  • Negotiated complex land and building transaction with community and company stakeholders to secure $11 million facility build-out.
  • Completed acquisition of 6 homes in DC from a downsizing intellectual disability and developmental disability provider serving 30 persons.
  • Enhanced workplace safety and reduced insurance premiums by 27%, saving $656k, through support of the ERM program from 8/2010 to 7/2013.

Director, Public Partnerships

Children's National Medical Center
Washington, DC
02.2005 - 06.2009
  • Helped raise $2.5 million in philanthropic donations for the newly formed Child Health Advocacy Institute (CHAI) Center of Excellence.
  • Supported development and improvement of referral coordinator program, resulting in $18 million in indirect referral revenue from DC Kids Program and $11 million from school health and dental programs.
  • Expanded hospital network of primary and specialty care providers by contracting with numerous community-based providers and facilities, negotiating budget-neutral rates to enhance service access.
  • Coordinated project activities, trained staff, and launched an electronic health records system in an outpatient clinic setting.
  • Chaired committee work to finalize DC Department of Health comprehensive school health program initiative, aligned with federal Centers for Disease Control and Prevention recommendations for 8 components of healthy plan.
  • Led unit PR and marketing efforts, preparing communications materials for program launches, including taglines, newsletter inserts, voiceovers, intranet and internet content, and kickoff campaign messaging.
  • Reduced unit staff turnover from 42% to 14% and increased contract compliance from 52% to 96%, contributing to successful audits with no material weaknesses and only limited process observations.

Multiple Leadership Roles

Various Companies
08.1991 - 08.2004

University of Pittsburgh Medical Center Health Plan, Pittsburgh, PA.

  • Directed Government Programs as executive program administrator, supervising 3 program administrators in a 12-person Medicare/Medicaid business unit generating $600 million.

Amerigroup Corporation, Virginia Beach, VA.

  • Supported provider and facility network expansion across 20 Maryland counties as executive consultant for network development.

Magellan Behavioral Health, Columbia, MD

  • Guided product development activities from product initiation through market testing for pharmacy, disability case management, medical integration, and EAP products.

Blue Cross Blue Shield Association, Washington, DC

  • Managed a 5-member network operations unit, organizing and facilitating marketing and operational conferences as featured presenter.

Humana Group Health Plan, Washington, DC

  • Supported provider network development effort, collaborating with 6 network development staff to achieve network adequacy and cost savings targets.

Education

Masters - Nonprofit Administration

UNIVERSITY of NOTRE DAME
07-2016

BBA - Business Administration

HOWARD UNIVERSITY
Washington, DC
10-1991

Skills

  • Executive leadership
  • Strategic planning
  • Financial management
  • Fundraising and grant making
  • Business development
  • Legislative advocacy
  • Program development
  • Performance measurement
  • Operational efficiency
  • Risk management
  • Stakeholder engagement
  • Project management

BOARD SERVICE

  • Federal Reserve Bank of Richmond
  • Baltimore's Promise
  • Truist Bank of Greater Maryland
  • Access to Justice Commission
  • Parks and People
  • Baltimore Public Media
  • Center Club of Baltimore

Accomplishments

  • Influential Marylanders, The Daily Record (2018, 2022, 2026)
  • Maryland’s Power 10 List (Executive Leadership Award), Baltimore Business Journal (2026, 2021)
  • Maryland’s Most Admired CEO, The Daily Record (2025, 2023, 2021)
  • Charming Citizen Award, Greenlight Fund Baltimore (2024)
  • Maryland’s Power 100 List, The Daily Record (2023, 2022, 2021)
  • Game Changer Award, Baltimore Magazine (2023)
  • Community Partner in Excellence Award, American Red Cross (2022)
  • 25 Black Marylanders to Watch, The Baltimore Sun (2022)
  • Leaders in Diversity Award, Baltimore Business Journal (2020)
  • Leadership in Diversity Award, Greater Baltimore Committee (2019)
  • Bridging the Gap Award, Greater Baltimore Committee (2019)
  • 100 Leaders to Watch, Baltimore Business Journal (2017)

Timeline

President and CEO

United Way of Central Maryland
11.2016 - 09.2026

Chief Operating Officer, Deputy CEO

Greenpeace USA
09.2014 - 10.2016

Chief of Staff and External Affairs Officer

Volunteers of America Chesapeake
11.2013 - 08.2014

Senior Vice President and Chief Operating Officer

Volunteers of America Chesapeake
07.2009 - 11.2013

Director, Public Partnerships

Children's National Medical Center
02.2005 - 06.2009

Multiple Leadership Roles

Various Companies
08.1991 - 08.2004

Masters - Nonprofit Administration

UNIVERSITY of NOTRE DAME

BBA - Business Administration

HOWARD UNIVERSITY
FRANKLYN BAKER