Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Steven Fuchs

Livingston,NJ

Summary

Dynamic C-Suite executive with over 40 years of extensive experience in business, marketing, branding, and people management, focused on driving strategic growth and sustainable success within small to midsize non-profit organizations. Founded and led True North, a marketing communications agency, transforming it from a print-focused operation into a thriving digital powerhouse over three decades. Expertise in navigating rapid changes in media consumption while achieving consistent year-over-year revenue growth and implementing effective organizational improvements. Proven ability to forge strong relationships with national clients across commercial, public sector, and non-profit domains, delivering results-oriented solutions that enhance brand visibility and maximize return on investment.

Overview

42
42
years of professional experience

Work History

CEO & President

True North Inc
New York, NY
11.1994 - Current
  • Lead operational and strategic direction of results driven advertising agency starting with 400K in first year sales to more than 40MM in capitalized billings.
  • Successfully maintained independently owned agency for 30+ years in amidst a constant parade of client consolidations; media technology shifts; consumer media consumption habits; and dramatic brand loyalty shifts.
  • Implemented and expanded into new markets including public sector; non-profit; B2B to continue to meet growth level goals.
  • Drove development of agency brand identity and tone to maximize marketing initiatives.

Vice President - Client Services

Direct Marketing Group
New York, NY
01.1987 - 11.1994

Oversaw all client accounts at ad agency. Responsible for maintaining and growing agency revenues through existing in-house business and new business growth.

  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Identified opportunities to improve business process flows and productivity.

Vice President - Client Services

JDM
New York, NY
04.1984 - 12.1986
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Provided strong leadership to enhance team productivity and morale.
  • Implemented and developed operational standards, policies and procedures.
  • Increased company growth through collaboration with sales and marketing departments.

Education

B.A. - International Relations

Syracuse University
Syacuse New York
05.1979

Master of Arts -

Columbia University
New York, NY
05.2020

Skills

  • Overall management
  • Fiscal management
  • Employee relations
  • Culture building
  • Growth strategies
  • Organizational restructuring
  • Business strategy
  • Business development
  • High-stakes negotiation
  • Strategic oversight
  • Risk management
  • Budget forecasting
  • Sales forecasting
  • Communication skills
  • Interpersonal skills
  • Critical thinking skills
  • Leadership skills
  • Team-building skills
  • Effective decision making
  • Operational excellence
  • Strategic visioning
  • Executive presence
  • Talent development
  • Sustainable business models
  • Employee motivation and performance
  • Strategic planning
  • Analytical and critical thinker
  • Innovative and visionary
  • Executive leadership

Affiliations

  • Syracuse University Newhouse School of Communications Advisory Board
  • Past member - Advisory Board to the Direct Marketers Fundraising Association

Timeline

CEO & President

True North Inc
11.1994 - Current

Vice President - Client Services

Direct Marketing Group
01.1987 - 11.1994

Vice President - Client Services

JDM
04.1984 - 12.1986

B.A. - International Relations

Syracuse University

Master of Arts -

Columbia University