Work Preference
Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Franklyn D. Baker

Franklyn D. Baker

Senior Executive
Annapolis,MD

Work Preference

Job Search Status

Not actively looking

Desired Job Title

President and Chief Executive OfficerChief Operating OfficerChief of Staff and External Affairs OfficerChief Operating OfficerDirector, Public Sector Partnerships

Work Type

Full Time

Location Preference

HybridOn-SiteRemote
Open to relocation: Yes

Salary Range

$450000/yr - $550000/yr

Summary

Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in fostering team collaboration, driving organizational growth, and adapting to evolving business needs. Skilled in strategic planning, financial management, and stakeholder engagement. Known for strong decision-making abilities and unwavering focus on achieving measurable outcomes.

Overview

35
35
years of professional experience

Work History

President and Chief Executive Officer

UNITED WAY OF CENTRAL MARYLAND
11.2016 - Current
  • Lead executive reporting to board chair responsible for optimizing revenue generation, improving operational efficiency, governance, and advisory board management, strengthening growth and sustainability of core programs and support functions while reducing enterprise-wide risks and ensuring effective legislative advocacy.
  • Oversees Chief Financial Officer, Chief Impact Officer, Chief Operating Officer, Chief Development Officer, Chief Acceleration Officer, Chief Principal Gifts Officer, Chief Grants Officer, Chief of Staff and AVP of Equity & Special Initiatives.
  • Executed fundraising and grant-making for hundreds of organizations serving the community. Provided direct services to more than 130,000 individuals and families throughout Baltimore City and neighboring areas. Managed comprehensive operations of Maryland’s largest United Way agency with revenues exceeding $88 million. Directed 34 programs and initiatives, including Homeless Connect and Young Men United, promoting social stability. Supervised a workforce of over 240 staff members focused on impactful service delivery. Facilitated critical support through the 211 MD Helpline for those in need. Championed collaborative community programs aimed at improving local education and housing stability. Recognized as one of the top 10 United Way agencies among over 1,000 worldwide.
  • Implemented cultural transformation to strengthen organization’s focus on innovation and accountability. Transformed 211 MD helpline into a proactive assistance platform from a reactive service. Developed business model aimed at individual donors and businesses, boosting revenue generation. Enhanced effectiveness of 14 family stability sites through the addition of multiple support building blocks.
  • Secured $20 million donation from MacKenzie Scott by creating a high-impact organizational culture. Launched social impact accelerator to advance equitable solutions and foster innovation and learning. Obtained over $100 million funding preventing eviction for 15,000 households via STEP program. Co-chaired the United Way Worldwide National Young Men United effort aiding 25,000 young men of color in education equity. Increased board diversity from 18% BIPOC to 48% and staff diversity from 21% BIPOC to 65%. Implemented comprehensive enterprise risk management program to effectively capture and mitigate risks. Directed fundraising campaign that exceeded $20 million goal for the organization’s centennial in 2025. Cultivated strategic alliances with business leaders and legislative allies within advocacy and faith communities.

Chief Operating Officer

GREENPEACE USA
09.2014 - 10.2016
  • Functioned as principal deputy to chief executive officer, focusing on optimizing operational efficiency and advancing overall growth and sustainability of core programs and support functions while mitigating critical enterprise-wide operational risks.
  • Guides CFO, CIO, Chief Legal Officer, Director of Human Resources, Director of Facilities, Director of Supporter Insights, Director of Program Evaluation, Diversity and Inclusion Officer, and Governance Coordinator with operational and tactical oversight of Chief Development Officer while coordinating initiatives with various vendors and consultants to improve agency service quality and capacity.
  • USA operations employ over 1200 staff providing support for thriving campaigns such as climate/energy, oceans, forests, toxics, arctic, and democracy initiative: $55 million in revenue.
  • Developed streamlined qualitative and quantitative metrics to maximize readiness for reviews. Enhanced infrastructure of facilities IT and HR business units to support expansion capacity. Championed cultural transformation efforts focused on increasing organizational trust and accountability. Implemented strategic measures to recover from prior year’s operating loss and achieve budget neutrality.
  • Executed global learning and innovation initiative across 30 offices in 55 countries. Revamped real estate development strategy to bolster land ownership interests within US cities. Developed a comprehensive enterprise risk management program for risk identification and mitigation. Restructured finance team operations, leading to an unqualified financial audit without material weaknesses. Established strategic partnerships with advocacy groups, labor unions, factory owners, and legislative allies. Partnered with senior management to turn $2.2 million loss into operational surplus. Managed CRM project to advance data interoperability, optimize market segmentation, and enhance donor engagement.

Chief of Staff and External Affairs Officer

VOLUNTEERS OF AMERICA CHESAPEAKE
11.2013 - 08.2014
  • Operated as chief human capital and performance improvement executive reporting directly to president/CEO while overseeing enhancement of client outcomes and organizational efficiency across 32 diverse health and human services programs from VA Beach to Baltimore.
  • Acted as vital external liaison to agency engaging with government officials, legislative representatives, and faith-based community to develop partnerships and drive revenue growth.
  • Supervised vice president of human resources together with director of quality assurance and compliance while cultivating relationships with multiple external vendors and consultants to improve agency service quality and capacity.
  • Managed operations for health and human services agency reaching over 10,000 individuals each year. Led a workforce of more than 750 employees across Virginia, Maryland, and Washington D.C. Oversaw 32 support programs aimed at assisting children, veterans, families, and seniors. Initiated welfare projects focused on affordable housing and support for the homeless. Generated annual revenue of $35 million through targeted strategic initiatives. Implemented ongoing improvements to increase departmental service delivery efficiency. Developed partnerships with local organizations to enhance service effectiveness. Delivered customized programs catering to individuals with disabilities.
  • Collaborated with federal, state, and local legislators to advocate for critical policy objectives. Designed strategic plan for certifying 32 programs through third-party accreditation by 2016. Initiated leadership development initiative that improved retention and core competencies. Instituted quality control system across agency, boosting grant success rates and minimizing risks.

Chief Operating Officer

VOLUNTEERS OF AMERICA CHESAPEAKE
07.2009 - 11.2013
  • Functioned as Senior Vice President, reported to President/CEO, headed enterprise-wide management of 31 programs and spearheaded $35 Million operating budget (up from $19 Million in FY 2008) while leading Program Operations (four Vice Presidents) and Directors of Information Systems and Quality Assurance and Compliance.
  • Staff Agency’s Board of Directors and key Committees while leading daily activities of 750+ full and part-time staff.
  • Non-profit, faith-based affiliate of Volunteers of America, one of the largest health and human services agencies. Local chapter employs 750+ staff in VA, MD and DC serving over 10,000 individuals with 32 support programs for children, youth, families, veterans, seniors, ex-offenders, alcohol and drug abusers and people with mental and physical disabilities, including providing affordable housing and homeless services: $35 Million in revenues.
  • Key Challenges: (i) Creating and implementing process flow diagrams and outcome measures; (ii) Building effective tracking and monitoring systems within Operations and HR to protect firm’s interests and mitigate risks; (iii) Developing matrices and systems to maintain compliance with growing Federal, State and local regulations, and (iv) Enhancing operational and fiscal affairs, field and administrative office service delivery and staff retention.
  • Actions and Significant Results: Initiated organization-wide Operational Dashboard system to track and trend core success metrics. Launched tracking and monitoring system capturing all available contract and grant opportunities in each region while introducing methodology to review all contracts to ensure quality assurance and compliance. Key Architect of Land & Building deal to build-out 52,000 square foot facility in Baltimore. Secured acquisition of 6 homes in DC from downsizing ID/DD provider, serving 30 persons. Supervised enlargement of programs while conducting due diligence, competitive analysis and market research prior to responding to government proposals and evaluating potential acquisitions or partnerships. Assisted with execution of $2.7 Million Strategic and Operational Development Plan within fiscal year. Oversaw Operations, Marketing and Advocacy of Baltimore-based Adult Day Services Facility. Spearheaded Enterprise Risk Management Program to optimize workplace safety and reduce premiums. Participated in PACE development process with National Office to identify partners and locations locally. Brokered complex Land & Building deal in Howard County to secure $11 Million facility build-out.

Director, Public Sector Partnerships

CHILDREN’S NATIONAL MEDICAL CENTER
02.2005 - 06.2009
  • Led operational strategies as executive administrator responsible to senior vice president of Child Health Advocacy Institute (CHAI), administering federal and local government programs yielding $53 million, increased from $25 million in 2004.
  • Directed finance operations for advocacy initiatives and data reporting within compliance frameworks. Engineered program design and network development to enhance service initiatives. Supervised full-service call center operations for children in Washington D.C. Streamlined integrated delivery systems to improve coordination across compliance sectors.
  • Managed 42-person DC kids program alongside DC Child & Family Services Agency, fulfilling health needs of 2400 children in foster care while securing $3 million in contract revenue.
  • Collaborated with DC Department of Health and DC Public School System to direct 143 nurses and supporting personnel in school health and dental services assisting 71,000 students across 177 DC public and charter schools yielding $21 million in contract revenue.
    • Nationallyally ranked non-profit pediatric health organization employing 5,500 staff within a 283-bed teaching hospital, research sites, satellite specialty clinics, and primary care facilities, delivering 350,000 outpatient visits, 13,000 admissions, and 70,000 emergency medicine visits: $690 million in revenues.
  • Drove substantial expansion by winning critical high-stakes bids. Aligned outdated program policies with current industry best practices. Maintained full compliance by effectively navigating regulatory complexities. Improved service delivery and team morale through fiscal management optimization.
  • Expanded hospital network, generating $18 million in indirect revenue through referral coordinator program for DC kids and $11 million from school health initiatives. Raised $2.5 million for CHAI Center of Excellence through targeted fundraising strategies. Implemented comprehensive unit strategic and operational plan outlining mission, vision, and guiding principles. Managed project for electronic health records system as beta test, facilitating staff training and rollout. Contracted with community-based providers to enhance service delivery at budget-neutral rates. Created communication materials for program launches and managed PR and marketing initiatives effectively. Led committee focused on finalizing DC Department of Health’s school health initiative based on CDC standards. Reduced staff turnover by 28%, ensured contract compliance at 96%, and addressed audit weaknesses.

Director, Government Programs

UNIVERSITY OF PITTSBURGH MEDICAL CENTER HEALTH PLAN
10.2003 - 08.2004
  • Directed operations as executive program administrator supervising three program administrators responsible for 12-person Medicare and Medicaid business unit producing $600 million.
  • Facilitated financial reporting and analysis within advocacy operations support and regulatory compliance sectors, encompassing audit preparation.

Executive Consultant, Network Development

AMERIGROUP CORPORATION
12.2002 - 04.2003
  • Engaged with local health plan CEO and corporate vice president of network development to develop comprehensive substance abuse provider group and facility network throughout 20 counties in Maryland.
  • for-profit multi-state managed health benefit organization with over 1500 employees serving more than 850,000 Medicaid, SCHIP, and FamilyCare recipients across seven states, including District of Columbia: $1.7 billion in annual revenues.

Vice President, Product Development and Management

MAGELLAN BEHAVIORAL HEALTH
07.2001 - 11.2002
  • Engaged with executive vice president and chief marketing officer in guiding product life cycle activities from inception to market testing for pharmacy disability case, disease management medical integration, and EAP products.
  • Engaged with sales, account management, and COO of public programs to elevate promotion strategies for commercial and Medicaid health plans via advanced customer relationship management (CRM) solutions.
  • for-profit top national managed behavioral health firm with over 6,300 staff members in 37 regional service centers assisting more than 68 million lives in U.S. and Puerto Rico: $1.6 billion in annual earnings.

Regional Director, Network Operations

MAGELLAN BEHAVIORAL HEALTH
07.2001 - 11.2002
  • Functioned as Regional Vice President reporting to Corporate Vice President responsible for leading 20 field staff in 16 Atlantic Midwestern states to include 5 Network Directors, 4 Contract Managers and 11 Network Operations staff.
  • Maintained provider network adequacy for 7 million members while holding down rising behavioral health care costs and executing time-sensitive provider network projects under $2.5 Million annual budget.
  • For-profit, leading national managed behavioral health care company with over 6300 employees in 37 Regional Service Centers serving more than 68 million lives in the U.S. and Puerto Rico: $1.6 Billion in annual revenues.

Senior Project Manager, Network Development

BLUE CROSS BLUE SHIELD ASSOCIATION
11.1996 - 07.2001
  • Directed 5-member network operations team overseeing $1.8 million budget.
  • Served as organizer, coordinator, and featured presenter for national and regional marketing operations and IT conferences.
  • Directed operations for non-profit association comprising 56 Blue Cross Blue Shield plans, reduced to 37 through mergers. Managed 1,100 personnel in Chicago and Washington, D.C., facilitating services for 86 million members in U.S. and Puerto Rico. Administered Federal Employee Health Benefits Program with funding from Office of Personnel Management for 9 million beneficiaries. Achieved BCBS coverage for 4.1 million federal employees and retirees, equating to 46% of total participants.

Manager, Network Development

HUMANA GROUP HEALTH PLAN
03.1995 - 11.1996
  • Directed provider network development function through a mixed network model while partnering with six network development representatives to accomplish targets for network adequacy and cost savings.
  • Profit-driven HMO featuring over 1100 personnel within administrative office and 12 multi-specialty medical centers throughout Washington metro area catering to over 130,000 commercial ASO and Medicare members: $550 million in annual revenues.
  • 'Streamlined operations and prioritized tasks, allowing senior staff to increase revenue by 25%'

Sales and Account Management

08.1991 - 03.1995
  • High-achieving performer and manager of regional firms serving healthcare alongside other clients in Greater Washington DC area.

Education

Master of Arts - Non-Profit Administration

University of Notre Dame
South Bend, IN
07-2016

Bachelor of Arts - Business Administration

Howard University
Washington, DC
10-1991

Skills

  • Leadership team building
  • Organizational leadership
  • Strategic planning
  • Operational excellence
  • Systems Integration
  • Financial Management

Awards

2026 – Influential Marylanders Award, The Daily Record (3rd Time Award)

2026 – Executive Leadership Award (formerly Maryland’s Power 10 List), Baltimore Business Journal

2025 – Maryland’s Most Admired CEO, The Daily Record (3rd Time Awarded)

2024 – Charming Citizen Award, Greenlight Fund Baltimore

2023 – Maryland’s Power 100 List, The Daily Record (3rd Time Awarded)

2023 – Maryland’s Most Admired CEO, The Daily Record (2nd Time Awarded)

2023 – Game Changer Award, Baltimore Magazine

2022 – Maryland’s Power 100 List, The Daily Record (2nd Time Awarded)

2022 – Influential Marylanders Award, The Daily Record (2nd Time Awarded)

2022 – Community Partner in Excellence Award, American Red Cross

2022 – 25 Black Marylanders to Watch, The Baltimore Sun

2021 – Maryland’s Most Admired CEO, The Daily Record

2021 – Maryland’s Power 10 List, Baltimore Business Journal

2021 –Maryland’s Power 100 List, The Daily Record

2020 –Leaders in Diversity Award, Baltimore Business Journal

2019 –Leadership in Diversity Award, Greater Baltimore Committee

2019 – Bridging the Gap Award, Greater Baltimore Committee

2018 – Influential Marylanders Award, The Daily Record

2017 –100 Leaders to Watch, Baltimore Business Journal

Timeline

President and Chief Executive Officer

UNITED WAY OF CENTRAL MARYLAND
11.2016 - Current

Chief Operating Officer

GREENPEACE USA
09.2014 - 10.2016

Chief of Staff and External Affairs Officer

VOLUNTEERS OF AMERICA CHESAPEAKE
11.2013 - 08.2014

Chief Operating Officer

VOLUNTEERS OF AMERICA CHESAPEAKE
07.2009 - 11.2013

Director, Public Sector Partnerships

CHILDREN’S NATIONAL MEDICAL CENTER
02.2005 - 06.2009

Director, Government Programs

UNIVERSITY OF PITTSBURGH MEDICAL CENTER HEALTH PLAN
10.2003 - 08.2004

Executive Consultant, Network Development

AMERIGROUP CORPORATION
12.2002 - 04.2003

Vice President, Product Development and Management

MAGELLAN BEHAVIORAL HEALTH
07.2001 - 11.2002

Regional Director, Network Operations

MAGELLAN BEHAVIORAL HEALTH
07.2001 - 11.2002

Senior Project Manager, Network Development

BLUE CROSS BLUE SHIELD ASSOCIATION
11.1996 - 07.2001

Manager, Network Development

HUMANA GROUP HEALTH PLAN
03.1995 - 11.1996

Sales and Account Management

08.1991 - 03.1995

Master of Arts - Non-Profit Administration

University of Notre Dame

Bachelor of Arts - Business Administration

Howard University

Similar Profiles

CREATE PROFILE
Franklyn D. BakerSenior Executive
Profile built at LiveCareer.com