Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Fred Carlson

Oakdale,NY

Summary

Accomplished Sales Executive with 35 years of experience in consistently promoting company brand. Passionate expert and valuable business consultant with talents in analysis, consumer knowledge and industry dynamics. Coordinating with customers, retail partners and distribution partners to accomplish sales goals while maintaining strong professional relationships.


Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

35
35
years of professional experience

Work History

VP of Sales

Smylexo
04.2019 - Current
  • Increased company revenue by implementing strategic sales plans and targeting key market segments.
  • Developed strong relationships with clients for long-term partnerships and increased customer retention.
  • Managed sales teams effectively, providing clear goals and performance feedback to drive success.
  • Launched new products successfully, leading cross-functional teams to ensure seamless execution from inception to market introduction.
  • Negotiated high-value contracts with clients, ensuring a win-win situation for both parties while maximizing profitability.
  • Coordinated with marketing team to create impactful campaigns that generated leads and boosted sales figures.
  • Mentored junior sales team members, fostering a positive learning environment for professional growth and skill development.
  • Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
  • Collaborated closely with other departments to optimize product offerings based on customer feedback and industry insights.
  • Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established and maintained positive relationships with vendors to determine product availability and quality.

District Manager

Pc Richard & Son
01.1989 - 03.2020
  • Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
  • Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
  • Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
  • Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
  • Implemented inventory control measures to minimize waste and optimize product availability, ensuring optimal stock levels across all locations.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
  • Reduced turnover rates by implementing proactive retention strategies designed to address potential employee concerns before they escalated into resignations or terminations.
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Coordinated regional marketing efforts to increase brand visibility within target markets, attracting new customers while retaining current clientele base.
  • Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
  • Developed and maintained strong relationships with vendors, negotiating preferential pricing and delivery terms to optimize supply chain efficiency while maintaining quality standards across the district.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Modeled best practices for sales and customer service.
  • Built positive and productive relationships with store and field leadership.
  • Exceeded sales targets with well-developed sales strategy and empowering team coaching.
  • Optimized in-store merchandising and monitored inventory availability to increase sales.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Implemented systems and procedures to increase sales.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

Education

Associate of Arts - Business

East Stroudsburg University of Pennsylvania
East Stroudsburg, PA

Skills

  • Sales presentations
  • Sales pipeline management
  • Problem solving
  • Revenue growth
  • Decision making
  • Account management
  • Strategic planning
  • Team leadership
  • Sales training
  • Relationship building
  • Networking
  • Sales Team Leadership
  • Public Speaking

Affiliations

  • Enjoy spending time with family & friends. I enjoy going to gym and running. I'm a sports guy and enjoy my football & baseball.

Timeline

VP of Sales

Smylexo
04.2019 - Current

District Manager

Pc Richard & Son
01.1989 - 03.2020

Associate of Arts - Business

East Stroudsburg University of Pennsylvania

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Fred Carlson