Fred Casillas
125 Blue Star San Antonio,TX
Summary
Dynamic operations and sales professional with over 15 years of experience in hospitality, luxury services, and entertainment management. Proven ability to drive revenue growth, develop marketing strategies, and lead high-performing teams. Known for elevating customer experiences, optimizing operations, and building strong client relationships that result in repeat business and brand loyalty.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Operations Manager
Reeder LLC
Dallas, Texas
03.2013 - 07.2025
- Oversaw daily operations and managed 40+ staff in a high-volume entertainment venue.
- Implemented strategic marketing promotions and events, increasing sales and foot traffic.
- Developing VIP client outreach initiatives that boosted repeat customer visits.
- Trained and motivated staff to deliver premium service, enhancing overall guest satisfaction.
- Managed scheduling and inventory to maximize operational efficiency.
- Handled conflict resolution and maintained a professional, high-energy team culture.
- Collaborated with owners on business development ideas, including promotional campaigns and marketing
Lead Service Driver
Park Place Bentley, Rolls Royce
Dallas, TX
09.2009 - 02.2013
- Delivered exceptional customer service to high-end clientele, ensuring brand loyalty and repeat business.
- Assisted the marketing team with special events and customer appreciation programs.
- Upsold premium products and service packages based on client preferences, contributing to increased sales opportunities.
- Maintained a spotless record of safe and timely vehicle deliveries for luxury brands.
Valet Attendant Supervisor
W Hotel
Dallas, TX
06.2006 - 07.2009
- Supervised valet team operations, training staff to deliver luxury-level guest experiences.
- Ensured all client vehicles were handled with precision and care, reinforcing a premium brand reputation.
- Monitored vehicle security and handled guest inquiries promptly.
Education
Bachelor of Business Administration (BBA) -
The University of Texas At Arlington
Arlington, Texas, TXSkills
- Sales and marketing strategies
- Cross-cultural competence
- Team leadership and staff training
- Customer relationship management
- Microsoft Word & Excel
- POS Systems
- Revenue growth and upselling techniques
- Operational oversight and inventory management
- Conflict resolution and coaching
- Adaptability and attention to detail
Certification
- TABC Certified
- Food Handlers License
Military Experience
- United States Army Reserves
- 63W Small Wheeled Mechanic
- Fort Benning, GA / Aberdeen Proving Ground, MD| 2004
Organizations
- Big Brother/Big Sister program/ 2009-2011. Dallas, TX
- Ferrari Kids Foundation/ 2025-Current. San Antonio TX
Timeline
Operations Manager
Reeder LLC
03.2013 - 07.2025
Lead Service Driver
Park Place Bentley, Rolls Royce
09.2009 - 02.2013
Valet Attendant Supervisor
W Hotel
06.2006 - 07.2009
Bachelor of Business Administration (BBA) -
The University of Texas At Arlington