Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Fred Doan

Costa Mesa,CA

Summary

Experienced advertising executive with a proven track record in adrevenue enhancement for several ad formats (OTT, Mobile, Desktop), strategic business development, and ad tech integration. Expert in building partnerships that drive revenue operations and optimize monetization strategies.

Overview

15
15
years of professional experience

Work History

ExperienceAdvisor/Consultant

Self-employeed
Costa Mesa
01.2020 - Current
  • Advised on ad tech integrations, user acquisition, and fundraising for various clients.
  • Board Advisor for ARwall, a Virtual Production Company
  • Oversaw corrective action plans to remedy structural, organizational and departmental issues.
  • Provided strategic guidance on marketing and branding efforts to enhance public awareness and support.

Vice President Advertising

Xumo
Irvine, CA
01.2017 - 01.2020
  • Led the development of a data-centric approach to increase programmatic revenue at Xumo.
  • Grew yearly OTT Advertising revenues from $200k (2016) to $48MM (2019)
  • Led development of revenue from Agencies and Programmatic platforms
  • Pioneer of FAST ad tech ecosystem
  • Negotiated contracts and led technical integration into XUMO’s tech stack
  • Product Manager for in house Server Side Ad Insertion, Ad Management System
  • GDPR/Privacy Policy

Head of Yield and Monetization (Consultant)

Azubu North America, Inc
01.2016 - 01.2017

Director, Ad Operations

Tubi
San Francisco, CA
10.2014 - 10.2015
  • OTT Ad Tech stack product management, Demand Business Development, and Ad Operations
  • Managed product strategy and planning for OTT ad tech (Ad serving, RTB, ad formats, data) features at Tubi.
  • Fostered relationships with Demand Side Platforms, Ad Networks, Trading Desks, and Agencies
  • Evangelized burgeoning CTV ad inventory
  • Grew revenue 280% YTD in first 6 months
  • Partnered with strategic businesses to drive the Ad Supported OTT /CTV Video On Demand industry

Senior Manager

Adap.Tv
San Mateo, CA
05.2012 - 10.2014
  • Guided premium publishers and ad networks on best practices for structuring a sustainable programmatic sales channel using the Adap.tv platform.
  • Founded an ads policy and privacy team.
  • Created scalable solutions toward optimizing publisher revenues and advertiser outcomes

Global Online Advertising Associate

Google Inc
Mountain View, CA
01.2010 - 01.2012

Education

Bachelor of Science - Business Administration

University of California
Riverside, CA
06.2006

Skills

  • Strategic Business Development
  • Ad Product Strategy
  • Ad Tech System Integration
  • Revenue Operations
  • Agency Revenue Generation
  • Expert in OTT Platforms
  • Team Leadership

References

References available upon request.

Timeline

ExperienceAdvisor/Consultant

Self-employeed
01.2020 - Current

Vice President Advertising

Xumo
01.2017 - 01.2020

Head of Yield and Monetization (Consultant)

Azubu North America, Inc
01.2016 - 01.2017

Director, Ad Operations

Tubi
10.2014 - 10.2015

Senior Manager

Adap.Tv
05.2012 - 10.2014

Global Online Advertising Associate

Google Inc
01.2010 - 01.2012

Bachelor of Science - Business Administration

University of California
Fred Doan