FREDA L. POSADA
NATIVE WHOLESALE, INC.
Cumming,GA
15
years of professional experience
To utilize my extensive experience and achievements in the floral industry to assist an organization in accomplishing its overall goals and objectives.
Offering a diverse background of experience and training in the following areas:
• Business Management • New Business Development • Training Programs
• Program Development • Production / Product Allocation • Purchasing & Accounting
• Sales / Marketing • Human Resources / Benefits • Corporate Policies
• Import / Logistics • Projections / Sales Trends • Safety and Compliance
Licensed U.S. Customs Broker
Work History
Southeast Regional Manager
8 Years 3 Months- Responsible for the operations and profitability of two production / distribution facilities in Georgia and Tennessee.
- Supervise, train, and motivate up to 80 employees to achieve maximum performance.
- Developed new product lines to increase sales to new and existing supermarket accounts.
- Projected stores' sales and growth rates to ensure adequate product on hand while keeping shrink to a minimum to maximize profit.
- Designed and printed advertising materials and other company literature using digital cameras and computer programs to give customers quicker access to our product lines.
- Worked with supermarket buyers to develop monthly surveys according to their needs.
- Developed successful FTD delivery program for regional supermarket chain.
- Implemented programs for floral merchandisers to increase sales by using motivational techniques and encouraging them to build their business by showing them their potential through the use of creative marketing.
Floral Buyer
5 Months- Worked with the main buyer on projections, inventory, and quality control.
- Sourced and purchased product based on daily needs for production.
- Created purchase orders, handled transportation and shipping needs, and assisted in the development of new products.
U.S. Customs Broker of Record
8 Months- Assisted in the set up of a Customhouse operation for new location.
- Handled sales, customer service and processed paperwork for customs clearance.
- Coordinated transportation of shipments with airlines and trucking companies according to customers' needs.
Assistant Location Manager
3 Years 6 Months- Hired as Freight Manager and promoted to Assistant Location Manager due to outstanding performance and achievements.
- Managed daily office and warehouse functions, and assisted the owner with all operational procedures.
- Implemented operational guides and procedures.
- Handled sales and customer support, inventory control, accounts receivable and payable for the Miami location.
Import / Sales Manager
1 Year 5 Months- Oversaw all phases of business management and profitability for floral import company.
- Handled sales and marketing to wholesale florists and supermarkets.
- Responsible for sourcing and purchasing product directly from farms, inventory control, and all shipping and transportation needs
PROFESSIONAL PROFILE
- – Successful and comprehensive background of leadership experience and achievements in sales, management and operations positions, with proven ability to quickly grasp client needs and develop/implement successful situational & strategic plans.
- – An experienced problem solver whose business background ensures delivery of commitments and timetables as well as revenue generation and cost containment.
- – Strengths include excellent leadership, interpersonal, organizational, time management, and problem solving skills.
- – Highly computer proficient.
Timeline
Southeast Regional Manager
NATIVE WHOLESALE, INC.
03.2000 - 06.2008Read More
Floral Buyer
PETALS DISTRIBUTING
10.1999 - 03.2000Read More
U.S. Customs Broker of Record
ARMELLINI EXPRESS / J.A. FLOWER SERVICE
11.1998 - 07.1999Read More
Assistant Location Manager
DUAMEX, LLC
03.1995 - 09.1998Read More
Import / Sales Manager
DIRECTA FLEUR
09.1993 - 02.1995Read More