Gabriel Castro
Jacksonville
Summary
Creative operations specialist with experience managing end‑to‑end campaign workflows, routing creative assets, and coordinating cross‑functional teams in fast‑paced production environments. Skilled in timeline management, vendor coordination, and studio operations, with a strong track record of ensuring on brand, on time delivery across digital, print, and in‑store channels. Expert at optimizing processes, managing high volume asset pipelines, and serving as a reliable liaison between creative, marketing, and external partners.
Overview
6
6
years of professional experience
Work History
Communication Specialist
The Winn-Dixie Company
Jacksonville, FL
03.2023 - Current
- Served as the primary point of contact for campaign execution with internal and external partners.
- Drive and manage digital and in-store channel plans for the In-Store Signage department, ensuring consistency and uniform messaging for ongoing marketing campaigns.
- Manage operations across two photography studios, maintaining brand consistency and on-time delivery of campaign photo shoots (2-3 per month) in collaboration with external partners, including Amazon.
- Manage product images using Adobe Experience Manager, including tracking, downloading, and distributing assets to internal and external partners.
- Partner with graphic designers on a weekly basis through Adobe Workfront to review and refine campaign assets, ensuring brand consistency and adherence to creative briefs prior to launch.
- Create and project managed in-store signage campaigns, partnering with print vendors to ensure quality and on-time delivery.
- Create purchase orders for all print campaigns and ensure timely processing for vendor payment.
Lead Photographer (Freelance)
World Class Media
Jacksonville, FL
06.2021 - 10.2024
- Managed creative projects from concept through delivery, coordinating timelines, client expectations, and asset production.
- Produced and edited marketing ready visual assets supporting brand storytelling and multi‑channel marketing campaigns.
Residential Life Building Coordinator
Jacksonville University
Jacksonville, FL
06.2020 - 03.2023
- Processed 1,000+ maintenance requests annually and ensured timely resolution through follow‑up and stakeholder coordination.
- Facilitated training sessions for a staff of 50 on conflict resolution, crisis management, and incident reporting.
Education
Bachelor’s - Business Administration
Jacksonville University
Jacksonville, FL04-2018
Skills
- Project & Creative Operations: Project management, timeline coordination, workflow optimization, cross‑functional communication, vendor management, revision tracking, process improvement
- Content & Campaign Execution: Content strategy, creative direction, campaign support, social content development, brand consistency, digital asset management
- Product Marketing: Messaging development, value proposition alignment, customer‑facing content, product storytelling, competitive research
- Tools: Adobe Creative Suite, Adobe Experience Manager, Creative Force, Adobe Workfront, Microsoft Office
- Additional: Photography, visual content production, bilingual (Spanish)
Timeline
Communication Specialist
The Winn-Dixie Company
03.2023 - Current
Lead Photographer (Freelance)
World Class Media
06.2021 - 10.2024
Residential Life Building Coordinator
Jacksonville University
06.2020 - 03.2023
Bachelor’s - Business Administration
Jacksonville University