Gabriela Gonzalez

• Strategically improved sales, cost efficiency, and profitability while steering district operations worth $55 Million with a focus on providing superb customer service to wholesale B2B clients.
• Met sales quotas and increased revenue by $5 Million while serving as a customer partner to enhance long-lasting relationships, accurately assess needs, and focus on proposing tailored offerings.
• Consistent maintained sales volume and gallon growth on several market segments and secured the top rating as Number One in volume gallon growth/Number Two in sales growth within the Southwestern Division of 5 districts.
• Led a high-performing Sales team of 15 and fostered a productive work culture that reduced turnover, increased transparency and efficiency from 45% to 75%, and facilitated personnel development.
• Mentored and trained store leadership teams, shared knowledge, and delivered presentations at trade shows to help increase the team’s effectiveness in the field.
• Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.

• Built and enhanced strategic customer relationships to develop the business for an $8-Million sales territory and converted negative sales into a sales gain of 9.9% over YTD sales vs. LYS.
• Spearheaded multi-million-dollar business-to-business sales in the residential segment in Dallas and Fort Worth, TX.
• Drove customer engagement by implementing comprehensive training programs, enhancing product knowledge, and hosting trademark events.
• Boosted sales by 50% with opportunity customers through collaborative team efforts on successful new product introductions.
• Streamlined operations by organizing a weekly calendar to facilitate efficient time management.
• Drove a 205% increase in sales compared to the previous year through effective new product development and strategic product recommendations.
• Promoted to Vice President of the Latino Resource Group, fostering career growth for employees and leveraging internal resources to strengthen team success.

Drove 102.30% of sales revenue target with an 85.10% sales budget.

• Managed everyday operations and specific projects, including project specifications, renderings, and guides for 300 customers to finalize approvals and gain sales on each project.
• Created 48 new business relationships with an increase of $50,000 in sales.
• Captured 20 new businesses with $10,000 in new sales for the district by Feb 2022 and ensured sales increase by 39% and 9.9% MTD 2022.
• Contributed to concluding national agreements while working with national accounts and corporate guidance.
• Led the team and encouraged sharing of knowledge and strategies to help customers with the company platforms; trained and mentored store employees.
• Provide training to customers on new products, resources, and applications to increase product knowledge and competitive advantage.
• Collaborated with the Atlanta Women’s Resource Group to support new employees, improve teamwork, and share ideas.

Achieved annual goals within the first 6 months with 15 customer conversions, 85% sales gain from new business, and customer interaction led to building strong relationships with new and current customers.

• Utilized strong knowledge of marketing and advertising strategies to drive sales.
• Ensured effective communication with the District Leadership team to improve and gain sales and develop strategic assessments to offer data-driven suggestions.
• Delivered engaging customer presentations (in groups of 10-15 guests) to build trust and gain new business.
• Coached and trained local sales representatives, and spearheaded strategies to achieve sales targets, drive project development, and increase customer satisfaction.
• Served as Women’s Resource Group leader; organized meetings, panel discussions, and social events.

• Introduced a B2B channel and opened 100 new customer connections with $300,000 in sales through outside prospecting, capturing new business, and building relationships.
• Reached out and developed relationships with key customers; created new approaches/techniques to drive new business.
• Trained Assistant Managers on management roles to encourage high performance.
• Boosted teamwork by promoting positive communication and implementing new business strategies.

• Consistently ranked as a top sales performer, Number One out of 30 stores equipment sales in the Memphis area, and Number Two nationwide leading by example and motivating peers and team members.
• Played a pivotal role as a key contributor to the company’s biggest sales event that exceeded sales targets.
• Explained and analyzed P&L reports to identify areas for improvement.
• Resolved customer issues and concerns while maintaining poise, professionalism, and patience.
• Selected as the Company Women’s Leader in the Memphis District; organized women’s meetings to provide support and training.
• Mentored and trained team members on best customer service practices; conducted programs to facilitate the professional growth of employees.