Gabriella Rork
Denver,CO
Summary
Results-driven creative professional with experience in business development at Salesforce and a foundation in digital advertising. Skilled in campaign support, audience research, and brand messaging. Passionate about marketing that blends creativity with strategy, with a strong interest in social media, brand development, and experiential marketing. Combines analytical thinking with creative instincts to develop campaigns that connect brands with their communities.
Overview
7
7
years of professional experience
Work History
Business Development Representative
Salesforce
Denver, CO
09.2023 - 07.2025
- Sales Strategy & Execution: Engaged and qualified C-level stakeholders, crafting tailored points of view to unveil business optimization opportunities. Executed multi-channel outreach using Salesforce's Marketing, Sales, and AI Clouds across email, phone, and SMS.
- Pipeline Generation & Prospecting: Generated new business pipeline through strategic outbound prospecting and cold calling into net new logos. Managed inbound leads from outbound efforts, nurturing them through the funnel. Researched key personas and business lines to personalize outreach and identify decision-makers.
- CRM & Data Proficiency: Leveraged Salesforce Solutions (CRM, Marketing, Service, AI etc.) to refine targeting and improve pipeline efficiency.
Publisher Development
Sovrn
Denver, CO
12.2021 - 04.2023
- Full-Funnel Sales Execution: Managed the complete sales cycle-prospecting to close and post-sale success-in collaboration with engineers and support teams. Owned client relationships end-to-end, building trust as the primary contact for key accounts. Built long-term publisher partnerships to drive sustained revenue growth.
- Growth Enablement: Executed upsell and cross-sell strategies that enhanced client value and drove revenue growth.
- Market Intelligence: Monitored industry trends and account activity to inform sales strategy and client conversations.
- Data-Driven Prospecting: Leveraged tools like ZoomInfo, Salesforce, SimilarWeb, and Groove to source, qualify, and engage high-value leads.
- Product Evangelism: Sold programmatic and monetization solutions, including Amazon TAM, Google Open Bidding, oRTB, and Prebid integrations.
- Privacy-Focused Consulting: Advised publishers on first-party data strategies in preparation for third-party cookie deprecation, ensuring compliance and continuity.
- Marketing Alignment: Collaborated with marketing team biweekly to improve MQLs, gather feedback, and refine demand generation strategy.
Marketing Intern
The Pao App
Boulder, CO
01.2021 - 05.2021
- Designed and executed growth strategies that drove user acquisition.
- Increased application visibility and user growth through targeted content creation and digital marketing campaigns.
- Proposed innovative feature ideas and enhancements to improve user experience.
- Engaged in beta testing and delivered actionable feedback on UI/UX improvements.
Production Intern
Universal Music Group
New York City, NY
06.2019 - 08.2019
- Coordinated merchandise logistics for 20+ domestic and international artist tours, ensuring on-time production and delivery while overseeing quality control for tagging, packaging, ticketing, and transport.
- Maintained accurate, centralized product database to enhance support for sales and marketing campaigns.
- Processed daily invoices with emphasis on accuracy and timeliness, contributing to streamlined financial operations.
Marketing Intern
Kanopy Baby
Atlanta, GA
05.2018 - 08.2018
- Social Media & Content Creation: Created and scheduled engaging content, monitored performance metrics, and fostered community through follower engagement. Conducted competitor research to refine content strategy and developed product copy and marketing materials.
- Influencer Marketing: Developed influencer campaigns by identifying key partners and coordinating product seeding packages, expanding brand reach and visibility. Cultivated relationships with influencers for authentic brand promotion.
- Copywriting & Creative Development: Developed copy for marketing assets, including email campaigns, product launches, and promotional materials. Collaborated in concept development and brainstorming sessions to support cohesive campaign execution.
- Photoshoot Production: Managed logistics for brand photoshoots, including shot lists, wardrobe, samples, and on-set coordination.
Education
BA - International Affairs
University of Colorado Boulder
CO05-2021
Skills
- Lead generation
- Pipeline management
- Marketing funnel optimization
- Audience targeting and segmentation
- Salesforce Sales Cloud
- Salesforce Marketing Suite
- CRM expertise: Salesforce, Hubspot, Apollo
- SEO and SEM
- PPC strategies
- Google Ads
- Digital Media: programmatic advertising, Email marketing
- CTV advertising
- ROI analysis
- Market research skills
- Document and spreadsheet creation
- Office Suite proficiency
- Visual content creation
- AI expertise
- Prompt development
Awards And Leadership
- Salesforce, Trailhead Ranger Certification, 2x Mentor, Team Lead, 115% Pipeline Generation Attainment, 290% ACV Attainment Totaling $1.5M, CBS CMRCL Digital Marketing and Commerce Board Co-Chair
- Sovrn, Created Publisher Development Onboarding Materials, 3x Onboarding Mentor, Marketing Liaison
Skills
AI & Marketing Technology: Gemini, OpenAI, Einstein AI, Agentforce, Salesforce Marketing Data Cloud, Salesforce Advertising Studio, Salesforce Marketing Cloud (Account Engagement & Engagement Studio), Salesforce Personalization, HubSpot
Digital Marketing & Advertising: Programmatic Advertising, Google Ads, SEO & SEM, PPC Campaigns, Connected TV (CTV), Email Marketing, Audience Targeting & Segmentation
Marketing Strategy & Analytics: Marketing Funnel Optimization, ROI Analysis, Market Research, Lead Generation, Pipeline Strategy
CRM & Sales Platforms: Salesforce Sales Cloud, HubSpot CRM, Pipeline Management, CRM Administration
Content, Campaign & Creative Tools: Prompt Development, Document & Spreadsheet Creation, Canva
Productivity Tools: Microsoft Office Suite (Outlook, PowerPoint, Excel, Word)
Affiliations
Independent Singer-Songwriter
• Released original music on major streaming platforms, including a track with 15M+ Spotify streams
• Built and engaged a global listener audience through digital distribution and social media promotion
• Released original music on major streaming platforms, including a track with 15M+ Spotify streams
• Built and engaged a global listener audience through digital distribution and social media promotion
Timeline
Business Development Representative
Salesforce
09.2023 - 07.2025
Publisher Development
Sovrn
12.2021 - 04.2023
Marketing Intern
The Pao App
01.2021 - 05.2021
Production Intern
Universal Music Group
06.2019 - 08.2019
Marketing Intern
Kanopy Baby
05.2018 - 08.2018
BA - International Affairs
University of Colorado Boulder