Gaoussou Coulibaly
Germantown,MD
Summary
Dynamic marketing professional with expertise in content creation, brand strategy, and full-stack digital marketing. Proven track record developing targeted campaigns, driving customer engagement, and building brand loyalty across diverse industries. Skilled at leading end-to-end marketing initiatives, collaborating with stakeholders, and delivering measurable business results.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Polinger Company
Bethesda, Maryland
08.2024 - Current
- Led end-to-end marketing campaigns for 10+ properties, from strategy development to execution, boosting lead generation and brand visibility across social media, email, and digital channels.
- Directed content strategy and creation, including videography, social media, website updates, and promotional materials, ensuring consistent brand storytelling and audience engagement.
- Analyzed market trends, competitor activity, and campaign performance to identify growth opportunities, optimize strategies, and deliver measurable ROI.
- Managed client-facing relationships and internal collaboration, coordinating with leasing teams, local partners, and leadership to align marketing initiatives with business objectives.
- Oversaw digital presence and CRM operations, including Google reviews, website management, and lead tracking, streamlining workflows and improving customer engagement and retention.
Marketing Specialist
BlueShark Digital
Washington, District of Columbia
02.2021 - 11.2023
- Produced video content to support marketing campaigns and brand storytelling.
- Managed social media, boosting engagement and brand presence across platforms.
- Directed website updates and optimizations to enhance user experience and conversions.
- Oversaw Google Business profiles and review management to strengthen online reputation.
- Executed B2B marketing initiatives and strategies to drive lead generation and growth.
Owner/Operator
GASUSHOTME
Germantown, Maryland
02.2022 - Current
- Built and operate a full-service marketing and creative agency, delivering end-to-end solutions for 50+ clients across fitness, real estate, lifestyle, and professional services.
- Direct all aspects of marketing, including videography, photography, editing, social media, website management, and digital campaigns.
- Drove over $250,000 in revenue growth for clients through high-impact visual storytelling and strategic marketing initiatives.
- Develop and execute campaigns, secure long-term contracts, and implement scalable processes that increase engagement, visibility, and measurable business results.
- Combine creative storytelling with data-driven strategies to consistently exceed client objectives.
Education
Bachelor of Science - Marketing
University of Maryland Global Campus
Hyattsville, MD11-2025
Associate of Science - Marketing
University of Houston
Houston, TX06-2022
Skills
- Strategic Marketing & Growth Leadership
- Multi-Channel Campaign Planning & Execution
- Brand Development & Content Strategy
- Videography & Photography (In-House Creative Production)
- CRM, Digital Optimization & Analytics
Timeline
Marketing Specialist
Polinger Company
08.2024 - Current
Owner/Operator
GASUSHOTME
02.2022 - Current
Marketing Specialist
BlueShark Digital
02.2021 - 11.2023
Bachelor of Science - Marketing
University of Maryland Global Campus
Associate of Science - Marketing
University of Houston