Gary A. Forcella
Fort Worth,Texas
Summary
Sales leader with a proven record of over 60% regional growth and successful contract negotiations. Expertise in CRM management and strategic account expansion drives revenue and market share. Demonstrated ability to lead teams and implement effective sales strategies. Consistently exceeds performance targets through data-driven decision making.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Central U.S. Regional Sales Manager
Dranetz
09.2024 - Current
- In my role as Central U.S. Regional Sales Manager, I lead sales growth and customer expansion across the Central United States.
- Regional Growth Achievement — Achieved more than 60% regional sales growth through targeted outreach, strategic account acquisition, and optimization of existing customer relationships.
- Account Expansion — Added over 55 new accounts within nine months, consistently surpassing sales targets and demonstrating strong execution in competitive markets.
- Oversaw regional sales operations, executed strategic outreach initiatives, and cultivated customer and distributor relationships to achieve sustained market success.
- Secured major contracts with FAA sites and utility facilities; supported B1/B2 bomber program initiatives in collaboration with U.S. Navy and U.S. Air Force.
- Managed Power Quality meter sales, provided technical support, and ensured high customer satisfaction.
- Recruited and trained distributors, provided comprehensive technical training, and strengthened distribution network to expand product availability and enhance market penetration.
Western Regional Sales Manager
Promach – Rennco
Keller, Texas
08.2023 - 09.2024
- As Western Regional Sales Manager, I led sales operations across the western United States, executing strategic initiatives to strengthen market presence and expand revenue within key verticals.
- Regional Sales Leadership — Managed all sales operations throughout the western region, implementing targeted strategies to increase market share and strengthen customer engagement.
- Key Account Wins — Secured two major laundry accounts—Alsco and Cintas—generating more than $350,000 in new revenue.
- Vertical Market Penetration — Directed sales efforts for bagging and cup machines across targeted verticals to ensure comprehensive coverage and increased market penetration.
- Distributor & Channel Partner Collaboration — Collaborated with Distribution Channel Partners and engaged end users to develop targeted sales strategies, strengthen relationships, and drive regional growth.
- Lead Generation & Prospecting — Generated leads for channel partners through proactive outreach via phone, email, and in-person networking, maintaining a consistent pipeline of qualified opportunities.
- Capital Equipment Expertise — Delivered customized, solution-oriented recommendations for Vertical Bagging Machines, Stretch Wrap Machines, Strapping Machines, and Heat Tunnel Wrap Machines, aligning solutions with client needs.
- Territory Management Strategy — Developed and executed a Time and Territory Management Plan to balance outreach across existing accounts, target prospects, and new business opportunities.
- Organized and delivered sales meetings to educate and motivate dealer representatives and clients, driving product awareness and sales momentum.
- Represented company at national and regional trade shows, enhancing brand visibility and generating qualified leads for sales growth.
- Leveraged technical expertise in capital equipment to strengthen distributor engagement and support sales initiatives.
Sales Manager
gFORCE Marketing
Keller, Texas
01.2010 - 01.2023
- Achieved 25% sales growth in first year through proactive outreach and site visits.
- Managed five-person sales team, consistently exceeding branch performance targets.
- Led multi-state sales initiatives, traveling 80% of the time to bolster client engagement.
- Opened three corrugated box plants, contributing $175,000 in new sales.
- Oversaw relationships with OEM MRO manufacturing distributors to establish long-term strategies.
- Facilitated bagging machine sales to C&H Sugar and Imperial Sugar, improving automation capabilities.
- Sold diverse products including tools, wire, electronic components, and capital equipment.
- Collaborated with marketing teams to align promotional efforts with sales goals.
- Designed custom rail-car packaging systems tailored to specific customer requirements.
Branch Manager
Allied Electronics & Automation
Fort Worth, Texas
01.2008 - 01.2010
- Sales Team Leadership — Managed a combined inside and outside sales team of 15, consistently achieving company goals and driving strong branch performance.
- Sales Strategy & Metrics — Designed and implemented sales plans and performance metrics, enhancing accountability and driving revenue growth by aligning team efforts with organizational goals.
- Revenue Oversight — Directed high-performing sales operations generating $35–$45 million annually in branch and e-commerce revenue.
- Strategic Account Expansion — Opened and secured new contracts with Bell Helicopter, Northrop, L3, and BAE Systems, expanding the company’s aerospace footprint.
- Major Contract Administration — Managed $35 million in contracts for electronic components and wire supporting Lockheed Martin’s F-22 and F-35 fighter jet programs.
- OEM & B2B Sales Leadership — Directed OEM and B2B sales of electronic components to Oil & Gas and Aerospace contract manufacturing companies, fostering client relationships and expanding market presence.
- Branch Manager, Corporate Location
Education
Bachelor of Arts - Business Management
University of Phoenix
Fort Worth, TX06-2028
Associate of Science - Electronics Engineering
LA Tech
Los Angeles, CA07-1983
High School Diploma -
Bishop Montgomery Catholic High School
Torrance, CA06-1982
Skills
- Sales operations and management
- Strategic account management
- Lead nurturing strategies
- CRM management
- CRM software
- Zoho CRM
- Power BI
- ZoomInfo and Microsoft Teams
Certification
- Sandler Training, Silver Certification
- OSHA, Health & Safety, Confined Space, Haz Whopper Certification
- TWIC, Homeland Security Clearance, TSA
Timeline
Central U.S. Regional Sales Manager
Dranetz
09.2024 - Current
Western Regional Sales Manager
Promach – Rennco
08.2023 - 09.2024
Sales Manager
gFORCE Marketing
01.2010 - 01.2023
Branch Manager
Allied Electronics & Automation
01.2008 - 01.2010
Bachelor of Arts - Business Management
University of Phoenix
Associate of Science - Electronics Engineering
LA Tech
High School Diploma -
Bishop Montgomery Catholic High School