Ge Gao
Product Manager
Cupertino,CA
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Founder
Kifer Fulfillment Center
Santa Clara, CA
01.2013 - 03.2020
- Directed market expansions to propel business forward, meet changing customer needs.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Defined company roles and responsibilities to establish and enhance processes.
- Maintained P&L and shouldered corporate fiscal responsibility.
Founder
TongliHR Consulting
Santa Clara, CA
07.2016 - 04.2019
- Defined company roles and responsibilities to establish and enhance processes.
- Identified business development challenges and customer concerns for proactive resolution.
- Interviewed, supervised and motivated 12 staff members to achieve optimal productivity.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
Senior Marketing Manager
Beaucoup Favors
Mountain View, CA
05.2011 - 04.2016
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
Search Marketing Specialist
Efficient Frontier
Sunnyvale, CA
10.2007 - 06.2011
- Oversaw online marketing campaigns for Expedia Group （Expedia,Expedia Asia, Hotels.com, Babycenter)
- Developed and implemented techniques for increasing conversions.
- Collected and analyzed data to improve strategies.
- Managed paid search campaigns using Google and Facebook platforms.
- Identified issues, analyzed information and provided solutions to problems.
Education
Master of Science - Economics
San Jose State University
San Jose, CA 09.2005 - 06.2007
Bachelor of Arts - Hospitality Management
San Jose State University
San Jose, CA 09.2002 - 06.2005
Skills
Business planning
undefinedTimeline
Founder
TongliHR Consulting
07.2016 - 04.2019
Founder
Kifer Fulfillment Center
01.2013 - 03.2020
Senior Marketing Manager
Beaucoup Favors
05.2011 - 04.2016
Search Marketing Specialist
Efficient Frontier
10.2007 - 06.2011
Master of Science - Economics
San Jose State University
09.2005 - 06.2007
Bachelor of Arts - Hospitality Management
San Jose State University
09.2002 - 06.2005
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