Gecola Cromity
Norcross,GA
Summary
Results-driven professional with over 20 years of diverse work experience, including more than 10 years in management and leadership roles. Extensive background in B2B sales and debt collection, with proven success in relationship building, negotiation, and compliance-driven environments. Highly adaptable, people-focused, and experienced in remote work settings. A confident leader who remains coachable, values feedback, and brings strong motivation and a fast-learning mindset to every role.
Overview
25
25
years of professional experience
Work History
Operation Director/Director of Revenue
Zentro
Atlanta
01.2021 - Current
- Led cross-functional teams to implement strategic initiatives, enhancing operational efficiency.
- Developed and executed comprehensive business plans aligning with organizational goals.
- Analyzed market trends to inform strategic decision-making and identify growth opportunities.
- Mentored junior staff, fostering professional development and knowledge sharing within the organization.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Business Development Representative III
JWBA Inc ( With AT&T)
Norcross, GA
03.2011 - 01.2021
- Developed and maintained relationships with key clients to drive business growth.
- Collaborated with cross-functional teams to enhance customer experience and service delivery.
- Analyzed sales data to optimize lead generation strategies and improve conversion rates.
- Increased client base by identifying potential customers and initiating strategic outreach.
- Led training sessions focused on best practices for client relationship management and effective communication skills.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
Credit & Collection Analyst /Senior Sales Director
First Financial Asset Management Inc.
Norcross, GA
01.2001 - 03.2011
- Analyzed credit risk to assess client eligibility and mitigate financial exposure.
- Developed collection strategies to improve recovery rates and minimize delinquency.
- Collaborated with cross-functional teams to streamline processes and enhance operational efficiency.
- Conducted in-depth account reviews to identify trends and recommend actionable insights.
- Produced detailed monthly reports for senior management review, highlighting key metrics and trends related to outstanding receivables.
- Managed a diverse portfolio of accounts, ensuring appropriate actions were taken to maintain financial health.
- Analyzed credit reports to assess risk and determine credit limits for clients.
- Developed collection strategies to improve debt recovery rates and reduce delinquency.
Education
Associate of Arts - Principle of Buisness
Strayer University
Chamblee, Ga 05.1996
High School Diploma -
Chamblee Charter High School
Chamblee GA05.1994
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Sales team training
- Motivational skills
- Sales presentations
- Increasing sales
- Upselling strategies
- Social selling
- Innovation management
- Customer engagement
Timeline
Operation Director/Director of Revenue
Zentro
01.2021 - Current
Business Development Representative III
JWBA Inc ( With AT&T)
03.2011 - 01.2021
Credit & Collection Analyst /Senior Sales Director
First Financial Asset Management Inc.
01.2001 - 03.2011
Associate of Arts - Principle of Buisness
Strayer University
High School Diploma -
Chamblee Charter High School
Certificates
- Leadership Development Certificate
- Management Excellence Certificate
- Operations Management Certificate
- Manager Of The Year (6x Recipient)
- Top Production/ Sales Target Achievement