Alonzo Craig
Swedesboro,NJ
Summary
I aim to secure a responsible career opportunity that will allow me to fully utilize my training and skills while significantly contributing to the company's success. I also aim to enhance my leadership skills and work towards managing an entire division or department.
- Experienced multi-unit leader who strongly desires to grow into higher-level leadership roles. - Proven track record in operations and revenue growth. - Exceptional communication, team management, and problem-solving skills.
Overview
20
20
years of professional experience
Work History
District Director of Operations and Revenue
The Edge Fitness LLC
02.2023 - Current
- Led and managed a team of 48+ across 12 locations with a yearly revenue goal of $43,000,000
- Achieved revenue growth YOY and MOM in EBITDA, and total revenue by 17%
- Implemented effective training programs resulting in positive trends in sales and fitness, amounting to $30 million yearly in sales and $12 million in fitness new and recurring business
- Responsible for new company initiatives involving KPI management.
- Led the implementation of company-wide initiatives at the district level, ensuring alignment with corporate goals.
- Drove sales growth by creating targeted marketing campaigns that effectively communicated product offerings to target demographics.
- Spearheaded talent acquisition initiatives within the district, attracting high-caliber candidates for key positions.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
Area Director
The Edge Fitness LLC
08.2019 - 01.2023
- Led and managed a team of 24+ across 6 locations with a monthly revenue goal of $2,000,000
- Achieved revenue growth MOM in EBITDA, and total revenue by 6%
- Implemented effective training programs resulting in positive trends in sales and fitness, amounting to $15.3 million yearly in sales and $6 million in fitness new and recurring business
- Responsible for new company initiatives involving KPI management
- Established a current call drive to book appointments for membership and personal training to increase sales.
- Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
- Performed audits to reduce and control loss and meet internal audit and compliance objectives.
- Developed comprehensive training programs for employees to enhance skills development and career progression opportunities.
- Developed high-performing teams through strategic recruitment, training, and performance management efforts.
General Manager
The Edge Fitness LLC
03.2018 - 08.2019
- Led and managed a team of 4 department managers and their direct reports
- Exceeded our monthly total revenue budget of $330,300 by 15%
- Helped develop other future leaders by training and holding them accountable for tasks and quotas
- Addressed staff issues on all levels to ensure top-tier morale and culture, resulting in improved Google reviews.
Education
Some College (No Degree) - Social Work
Niagara University
Niagara Falls, NYHigh School Diploma -
Cardinal Hayes High School For Boys
The Bronx, NY01.1996
Skills
- Computer: Microsoft Office (Word, Excel, and PowerPoint), MS Access, Outlook
- Professional Impact: Process improvement, resource optimization, problem-solving, relationship management, corporate communication, team building
- Leadership and Team Management
- Strategic Planning and Decision-Making
- Communication and Interpersonal Skills
- Creative Direction
- Sales management
- Sales team training
- Customer Engagement
- Team Management
- Sales Presentations
- Relationship Building
- Staff Training and Development
References
Available upon request.
Timeline
District Director of Operations and Revenue
The Edge Fitness LLC
02.2023 - Current
Area Director
The Edge Fitness LLC
08.2019 - 01.2023
General Manager
The Edge Fitness LLC
03.2018 - 08.2019
Some College (No Degree) - Social Work
Niagara University
High School Diploma -
Cardinal Hayes High School For Boys
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