Alonzo Craig

• Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
• Created customer loyalty programs to increase repeat business.
• Qualified leads by scheduling introductory discovery meetings and calls.
• Collaborated with sales, marketing and other internal teams to meet shared goals.
• - Led and managed a team of 48+ across 12 locations with a yearly revenue goal of $43,000,000.
• - Achieved revenue growth YOY and MOM in EBITDA, and total revenue by 17%.
• - Implemented effective training programs resulting in positive trends in sales and fitness, amounting to $30 million yearly in sales and $12 million in fitness new and recurring business.
• - Responsible for new company initiatives involving KPI management.

• Performed audits to reduce and control loss and meet internal audit and compliance objectives.
• Conducted competitor analysis to highlight competitor strengths and weaknesses and forecast projected business.
• Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• - Led and managed a team of 24+ across 6 locations with a monthly revenue goal of $2,000,000.
• - Achieved revenue growth MOM in EBITDA, and total revenue by 6%.
• - Implemented effective training programs resulting in positive trends in sales and fitness, amounting to $15.3 million yearly in sales and $6 million in fitness new and recurring business.
• - Responsible for new company initiatives involving KPI management. Established a current call drive to book appointments for membership and personal training to increase sales.

• Developed and implemented strategies to increase sales and profitability.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Managed budget implementations, employee evaluations, and contract details.
• - Led and managed a team of 4 department managers and their direct reports. Exceeded our monthly total revenue budget of $330,300 by 15%.
• - Helped develop other future leaders by training and holding them accountable for tasks and quotas.
• - Addressed staff issues on all levels to ensure morale and culture were top-tier, resulting in improved Google reviews.

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