Genelle Guerrero

• Managed multiple brands in pet specialty and key account retailers across multiple states to ensure consistent revenue generation and growth throughout region.
• Developed highest producing territory in Company
• Increased sales throughout territory year over year achieving and exceeding company sales goals
• Collaborated with manufacturers, executives and other SMP team members nationally to maintain consistent messaging and experience.
• Expanded the client base for increased revenue by identifying new business opportunities and conducting targeted outreach.
• Developed and maintained relationships with key clients, resulting in long-term partnerships, increased revenue and expansion of in store presence with relevant brands.
• Coordinated successful product launches throughout territory, ensuring smooth rollouts with minimal disruption
• Analyzed competitor activities/marketing tools and reported findings to inform strategic planning efforts
• Prepared training materials and conducting product demonstrations and trainings for both distributor sales team and retail staff.
• Utilized market research and conducted field visits frequently to identify trends and opportunities for growth
• Created and implemented take the space programs and promotions
• Utilized consultative selling based on customers needs and objectives creating tailored programs for their business needs.
• Met and exceeded all sales objectives by supporting distributor sales team and retail customers to strengthen business relationships.
• Coordinated regional trade shows and set meetings with existing and potential customers during buying and industry shows.
• Negotiated favorable contracts with specialty accounts
• Mentored new hires on best practices fostering professional development for improved rapport with clients, ultimately contributing to greater customer retention rate.

• Established Manufacturer Representative Business
• Represented portfolio of Brands in the Medical, Veterinarian and Pet Industry
• Educational liaison to Veterinarians and Healthcare Staff
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Set and achieved company defined sales goals.
• Fostered relationships with industry partners to expand distribution channels and increase sales opportunities.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Consult with manufacturers on product development and introduction of new products for the US and Canadian market
• Collaborated with marketing teams to develop sales campaigns reach target audiences.
• Negotiate and secure contracts with potential and existing customers
• Executed logistics of trade show participation generating valuable leads and networking opportunities.
• Develop promotions and incentives for distributors and sales staff

• Introduce and create brand awareness throughout Southern California
• Resurrected business from dormant accounts and opened new accounts throughout territory
• Increased territory sales from a deficit to exceeding monthly plan while staying under budget
• Develop business plan for target accounts for growth increasing profitability and categories with accounts by directing new programs
• Expand sales of brands by designing and implementing in-store trainings for retail staff
• Communicate, partner with and delegate tasks to inside sales team and Director of Sales to maximize customer experience and needs
• Cultivated strong relationships with key clients to enhance customer loyalty and satisfaction.
• Implement marketing strategies and ongoing programs with retailers to gain footage in stores and expand categories
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory
• Attended trade shows and industry events to promote company products and services.

• Managed diverse portfolio of medical ophthalmic, orthopedic and other surgical products covering Riverside, Orange and San Diego Counties
• Conducted informative presentations for physicians and other healthcare professionals, enhancing the understanding of product benefits and features including leading meetings at the university level for medical students.
• Provide and train surgical staff and provide product demonstrations for surgeons and resident medical students
• Increase use of customized implants with surgeons in the specialties of Plastics, Occuloplastic and Neurological reconstructive surgeries
• Worked with medical teams on smooth implementation and operation of new products.
• Consistently surpassed quarterly quotas by identifying key decision-makers within target organizations and tailoring sales pitches accordingly.
• Over achieved sales goals annually on an average of 20% consecutively year after year.
• Received numerous awards for sales performance in assigned territory
• Analyze budget for capital equipment sales with perspective buyers
• Prospect new clients including surgeons, resident surgeons and hospital supply buyers
• Developed and maintained relationships with healthcare professionals to drive product adoption.

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