Hi, I’m
GENESIS A. MARTINEZ
Business Developer
Miami,FL
Summary
Dynamic sales professional with over 12 years of experience in business development within the food and beverage sector. Proven success in building and scaling brands across more than 13 Caribbean territories and throughout Florida, demonstrating a strong ability to navigate diverse markets effectively. Recognized for fostering teamwork through a collaborative approach, consistently driving the achievement of shared goals while enhancing brand visibility and market penetration. Committed to leveraging extensive industry knowledge to deliver innovative solutions that meet evolving consumer demands.
Overview
2
Language
12
years of professional experience
Work History
AMI Group
Caribbean Sales Developer
05.2022 - Current
Job overview
- Identified and pursued new business opportunities through market research, developed strategic sales initiatives that expanded market presence and enhanced customer engagement.
- Led contract negotiations and profit-and-loss strategy.
- owned end-to-end operations, implementing forecasting discipline, inventory planning and supply coordination across multi-island logistics.
- Developed individualized solutions for clients based on specific challenges, providing outstanding value and promoting repeat business.
- Collaborated with cross-functional teams to streamline sales processes, improving operational efficiency.
Samuels And Son Seafood
Sales Representative
11.2019 - 10.2021
Job overview
- Applied a consultative sales approach to assess client needs and recommend high-value product offerings.
- Processed multi-channel transactions and maintained accurate records to support operational efficiency.
- Monitored competitor activities and pricing, informing strategic adjustments to sales approaches.
- Introduced a revitalized retail portfolio, driving substantial revenue increases.
- Crafted and executed innovative segment strategies for business expansion.
Quiskeya Trading Corp
Sales Manager
07.2017 - 05.2019
Job overview
- Cultivated relationships with customers and prospects in retail markets.
- Developed and delivered sales presentations highlighting product value propositions.
- Supported product placement and visual merchandising efforts.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
Pals Group Inc
General Manager
08.2016 - 01.2017
Job overview
- Managed inventory control processes, ensuring optimal stock levels to meet customer demand.
- Monitored market trends, competitor activity, and customer buying patterns.
- Developed training programs for staff, enhancing team performance and operational effectiveness.
- Developed and implemented strategies to increase sales and profitability.
- Conducted periodic audits of inventory levels to ensure accuracy, identifying discrepancies for swift resolution.
Quiskeya Trading Corp
Territory Sales Manager
06.2014 - 07.2016
Job overview
- Led territory sales initiatives, enhancing customer engagement and driving growth in key accounts.
- Led a high-performing sales team, driving accountability and achieving consistent revenue growth through targeted initiatives.
- Developed and implemented sales strategies that significantly enhanced market penetration and client engagement.
- Coordinated sales training sessions, empowering team members with tools to exceed sales targets consistently.
Education
University of Central FloridaOrlando, FL
Bachelor of Science from Psychology, Health Sciences
12.2021
Valencia CollegeOrlando, FL
Associate of Arts from Business
01.2017
Skills
Consultative and relationship selling Relationship building and management Team Leadership Sales Presentations B2BB2B2B2C B2C Inventory & Supply Chain Profit & loss management Forecasting Market Penetration CRM Project Management Inventory Management Market researchContract negotiation Competitor analysisMarketing Support Pipeline management Performance metrics
Availability
See my work availability
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Available
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Timeline
Caribbean Sales Developer
AMI Group
05.2022 - Current
Sales Representative
Samuels And Son Seafood
11.2019 - 10.2021
Sales Manager
Quiskeya Trading Corp
07.2017 - 05.2019
General Manager
Pals Group Inc
08.2016 - 01.2017
Territory Sales Manager
Quiskeya Trading Corp
06.2014 - 07.2016
Valencia College
Associate of Arts from Business
University of Central Florida
Bachelor of Science from Psychology, Health Sciences