Geoff Elliott
Atlanta,GA
Summary
Sales Management | Relationship Building | Strategic Planning Performance-oriented Sales Leader offering exceptional record of achievement over a 25 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
25
25
years of professional experience
Work History
Senior Territory Sales Manager
LOUISIANA PACIFIC
12.2022 - 03.2024
- Sales of siding and structural products to homebuilders, dealers, distributors & turnkey contractors covering Georgia
- Increased exposure by participating in builder associations, calling on one-step and two-step distribution
- Conducted Mill Tours and hosting events & participating in dealer functions to increase sales
- Customers included US Lumber, Bluelinx, ABC Supply, Builders First Source.
FL/SC Sales Manager
FABRAL/OMNIMAX
12.2019 - 12.2022
- Sales Manager for Florida market with an emphasis on closing commercial construction projects.
- Closed over $3,500,000 while pioneering a territory in 2021 achieving over 125% of quota.
- Executed dealer sales of coils/flat sheets to ABC Supply, Superior, NB Handy & small lumberyards.
Specification Consultant
UNION CORRUGATING-REED’S METALS
10.2018 - 10.2019
- Developed specification programs for metal roof and metal building products for two manufacturers covering commercial construction market in the southeast.
- Trained sales representatives on spec-bid-close and design/build opportunities.
- Working with national account dealer network including ABC Supply, Superior Distribution, Beacon Roofing Supply and SRS Distribution
- Closed over $3M in business in the first 9 months pursuing commercial projects selling thru distribution and direct to Tier 2 commercial roofing contractors.
Regional Market Manager, Georgia-Commercial Sales Manager, Tennessee & the Carolinas
KINGSPAN INSULATION
04.2017 - 08.2018
- Dual Role in marketing and sales of insulation products for a $110 million-dollar insulation manufacturer working with architects, GC’s, independent representatives selling through distribution and working with building envelope consultants
- Products included extruded polystyrene and rigid thermoset insulation boards
- Worked with distribution companies such as Ram Tool, IDI Distributors, Tucker Wholesale, General Insulation & L&W Supply
- Key Achievements: RMM success: Flipped six major university and school district projects from well-known national competitors totaling over $6 million in revenue for Kingspan’s SE independent representatives
- Moved into sales role after 9 months of chasing specifications
- Commercial Sales Manager success: Pioneered a commercial territory from zero to $700,000 within 6 months working closely with brick & block/drywall distributors in NC/SC.
Area Sales Manager
DREXEL METALS
12.2013 - 12.2016
- Sales of commercial construction products for $60M metal roof manufacturer
- Products included metal roofing fabrication and sales of coils to local regional fabricators
- Pursued opportunities in commercial construction and private design/build opportunities
- Dual role in securing specifications and closing sales
- Key Achievements: Area Sales Manager: Increased revenue from $600,000 to $1.8 million in the first 12 months working with area metal fabricators (OEM) in Georgia, North and South Carolina
- Increased SE territory revenue in years 2-3 over $14 million after being included in specifications of more than 180 projects.
Business Development Manager – East Region US
METAL SALES MANUFACTURING CORPORATION
01.2011 - 12.2013
- Created and managed specification programs to increase opportunities for sales of a roofing and wall manufacturer with over $350 million dollars in sales annually
- Trained Territory Sales Managers and 6 General Managers covering 6 manufacturing facilities in their approach to the commercial construction market
- Chased design opportunities calling on federal, local and state governments, agriculture and lumberyards pursuing projects such as metal building applications, airports, courthouses, churches and large military projects
- Key Achievements: Expanded specification market share of total project dollars in metal walls and roof panels from $120 billion to $350 billion
- Played a key role in developing new products, improving methods of production, increasing market share, and conducting training programs as member of the Metal Sales Innovation Team.
Business Development Director / Architectural Sales
METALITE, INC.
03.2008 - 10.2010
- Presentations to general contractors and architects for an $18-million metal truss fabricator and installer
- Key Achievements: Increased revenue by 40% over two-year span in design/build and bid opportunities
- Closed sales to school districts, local government and military projects.
Education
Entered coursework in Business Management -
University of North Carolina at Charlotte
Charlotte, NCEntered coursework in Hospitality Management -
Central Piedmont Community College
Charlotte, NCCentral Piedmont Community College
Charlotte, NCSkills
- Sales Management
- High-Level Sales Proficiency
- Channels and Distribution Knowledge
- Contract Negotiation
- Project Management
- Pipeline Management
- Territory expansion
- Team Collaboration and Leadership
Timeline
Senior Territory Sales Manager
LOUISIANA PACIFIC
12.2022 - 03.2024
FL/SC Sales Manager
FABRAL/OMNIMAX
12.2019 - 12.2022
Specification Consultant
UNION CORRUGATING-REED’S METALS
10.2018 - 10.2019
Regional Market Manager, Georgia-Commercial Sales Manager, Tennessee & the Carolinas
KINGSPAN INSULATION
04.2017 - 08.2018
Area Sales Manager
DREXEL METALS
12.2013 - 12.2016
Business Development Manager – East Region US
METAL SALES MANUFACTURING CORPORATION
01.2011 - 12.2013
Business Development Director / Architectural Sales
METALITE, INC.
03.2008 - 10.2010
Entered coursework in Business Management -
University of North Carolina at Charlotte
Entered coursework in Hospitality Management -
Central Piedmont Community College
Central Piedmont Community College