George Boruch
Freehold,NJ
Summary
Dynamic sales director with extensive experience in cultivating strong client relationships and enhancing market penetration. Known for effective team leadership and strategic sales initiatives that deliver measurable results and drive business growth.
Overview
27
27
years of professional experience
Work History
Director-Regional Sales
Lebanon Seaboard Corporation
Lebanon, PA
06.1999 - 06.2026
- Directed a team of sales professionals to meet company objectives and targets.
- Formulated regional sales strategies to drive market penetration and growth.
- Cultivated relationships with distributors and retailers to enhance key account management and drive sales growth.
- Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
- Trained, coached and mentored members of the regional sales team to ensure goals were met.
- Conducted regular meetings with regional sales team to review performance and provide guidance.
- Analyzed market trends to uncover new opportunities for product expansion.
- Researched target markets in order to identify potential new customers and expand reach.
- Monitored competitor activities and adjusted strategies to maintain competitive advantage.
- Implemented CRM systems to streamline sales processes and improve customer relationships.
- Coordinated training programs for sales staff, enhancing product knowledge and skills to improve sales performance.
- Assisted sales personnel in sales techniques and recommended improvements.
- Collaborated with marketing teams to create effective promotional campaigns.
- Coordinated with marketing teams to design promotional campaigns that increased brand awareness in the region.
- Established plans for pursuing new customer groups and product opportunities.
- Organized trade shows, conferences and other events aimed at increasing brand visibility in the region.
- Collaborated closely with other departments such as operations, finance and IT in order to ensure smooth running of daily operations.
- Managed budgets effectively while ensuring all expenses stayed within allocated limits.
- Conducted performance reviews to assess team effectiveness and identify areas for improvement.
- Collaborated with marketing and product development teams to align sales strategies with company initiatives.
- Oversaw the recruitment, selection, and onboarding of new sales staff.
Education
Associate of Applied Science - Business Administration & Marketing
Nassau Community College
Garden City, NY05-1976
Skills
- Sales strategy
- Sales forecasting
- Market analysis
- Client relationship management
- Key account management
- CRM implementation
- Team leadership
Accomplishments
- Dale Carnegie Leadership Training for Managers-Innovation Award
Timeline
Director-Regional Sales
Lebanon Seaboard Corporation
06.1999 - 06.2026
Associate of Applied Science - Business Administration & Marketing
Nassau Community College