George Coleman
Louisa,VA
Summary
Experienced merchandising and account leader with 15+ years of experience with a strong background in supervising staff, seasonal planning, stock management, and in-store presentation. Skilled in coaching teams, managing planograms, and supporting consistent retail execution across accounts.
Overview
19
19
years of professional experience
Work History
Merchandising Manager
Blue Ridge Beverage
03.2026 - Current
- Work with merchandisers to organize a schedule to fill and manage retail accounts
- Manage beverage planograms to maintain accurate product placement across retail accounts.
- Coordinate promotional displays to support seasonal resets and brand visibility
- Review store conditions and corrected merchandising gaps for consistent presentation standards
- Communicate with sales teams to align inventory availability with account merchandising needs
Area Sales Manager
Blue Ridge Beverage
02.2024 - 03.2026
- Managed territory sales plans to grow retailer relationships and maintain account coverage
- Built distributor partnerships to align pricing, promotions, and product availability
- Analyzed sales performance to identify growth opportunities across assigned accounts
- Coordinated in-store merchandising standards to improve product visibility and shelf execution
Account Manager
Blue Ridge Beverage
07.2020 - 04.2024
- Managed retail accounts, maintaining strong customer relationships and resolving service issues promptly
- Coordinated order entry, product replenishment, and delivery schedules to support consistent account service
- Reviewed account performance and sales trends to identify opportunities for mix improvement and product placement
- Collaborated with sales and delivery teams to execute promotional programs and seasonal merchandising activities
Account Manager
Coca-Cola Bottling Company Consolidated
03.2017 - 07.2020
- Managed retail accounts, maintaining strong customer relationships and resolving service issues promptly
- Monitored inventory levels and resolved stock shortages to reduce service disruptions across assigned accounts
- Negotiated pricing, terms, and product assortments within account guidelines to support retention and growth
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution
Merchandiser
Coca-cola Bottling Company Consolidated
03.2008 - 03.2017
- Maintained product displays to align with planograms and brand standards
- Replenished shelves and coolers to keep merchandise available and organized
- Rotated stock to reduce out-of-date inventory and support product freshness
- Verified pricing, signage, and promotional materials for accurate store presentation
- Inspected inventory levels and communicated replenishment needs to sales teams
Education
High School Diploma -
Harrisonburg High School
Harrisonburg, VASkills
- Staff supervision
- Seasonal planning
- Stock management
- Stockroom organization
- Coaching and mentoring
- Proficient in Microsoft Excel
- Proficient in Power Point
- Merchandise planning
- Customer service
Timeline
Merchandising Manager
Blue Ridge Beverage
03.2026 - Current
Area Sales Manager
Blue Ridge Beverage
02.2024 - 03.2026
Account Manager
Blue Ridge Beverage
07.2020 - 04.2024
Account Manager
Coca-Cola Bottling Company Consolidated
03.2017 - 07.2020
Merchandiser
Coca-cola Bottling Company Consolidated
03.2008 - 03.2017
High School Diploma -
Harrisonburg High School