George Henderson
Brooklyn
Summary
Dynamic Integrated Account Executive with a proven track record at Playfly Sports, driving $40 million in sales through strategic media planning and relationship management. Expert in lead prospecting and sales presentations, I excel in fostering client connections and delivering impactful campaigns that exceed expectations.
Overview
1
1
Language
5
5
years of professional experience
Work History
Integrated Account Executive
Playfly Sports
New York
10.2023 - Current
- Responsible for the growth of linear and digital media from the agencies of EssenceMediacom, Active International, Giant Spoon, Tatari, and Horizon Next.
- Achieved sales budget goals in the first two years in the position for a total of $40 million in total sales.
- Activated campaigns in both traditional national and local media, as well as direct response and sponsorship
Associate Sales Representative
Playfly Sports
New York
01.2023 - 10.2023
- Junior Account Executive position and lead idea connector between sales support staff and the Account Executive Team.
- Maintained a list of growth accounts to foster new business.
- Developed and updated prospecting guidelines for new accounts that is still used today.
Client Service Representative
Playfly Sports
New York
08.2021 - 12.2022
- Built over fifty ordered National Media Plans, totaling over $150 million in revenue.
- Assisted in over one hundred client presentations to foster new business, or grow current business.
- Managed client inquiries through phone, email, and chat channels.
Education
Bachelor of Science - Marketing
Tulane University, A.B. Freeman School of Business
New Orleans 05.2019
Skills
- Microsoft Excel
- Media planning
- Sales presentations
- Lead prospecting
- Account management
- Relationship building and management
- Staff training
Languages
Spanish
Professional
Timeline
Integrated Account Executive
Playfly Sports
10.2023 - Current
Associate Sales Representative
Playfly Sports
01.2023 - 10.2023
Client Service Representative
Playfly Sports
08.2021 - 12.2022
Bachelor of Science - Marketing
Tulane University, A.B. Freeman School of Business