Youth Coaching
Kate Irving
Sales Executive
491 Prospect Avenue, Oradell,NJ
Summary
Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Integrated Account Executive
Discovery, Inc
New York, NY
03.2010 - Current
- Construct and implement business strategies for key clients including The Home Depot, McDonalds, and Apple to continually expand on existing partnerships, drive increased billing and exceed budgetary goals.
- Responsible for billing in excess of $60M per year, consistently achieving quarterly and annual quotas.
- Introduced and educated clients on new data targeting product, successfully driving $8.5M in incremental revenue while helping clients refine their customer targeting strategies.
- Secured $17M in advertising commitments for newly launched DTC streaming platform by leveraging client relationships and successfully positioning product as unique in crowded marketplace.
- Developed and executed full year business plan to drive sales for linear network launch, driving over $15M of new business in five years while working through clients’ complex sales cycles.
Sales Service Representative
04.2008 - 03.2010
- Cultivated new business leads that resulted in over $1MM in new revenue across various Discovery properties.
- Evaluated historical trends and gathered marketplace intel to assist in sales budgeting process.
- Prepared competitive spending reports and category analyses in preparation for contract renewals.
Sales Partnerships Manager
12.2006 - 04.2008
- Created targeted and customized sponsorship opportunities for clients based on their goals and priorities.
- Coordinated implementation of all marketing executions across three networks.
- Managed relationships with network marketing, programming, and scheduling to ensure ad sales’ needs were met and client expectations were managed.
Sales Planner
Crown Media/Hallmark Channel
New York, NY
03.2005 - 12.2006
- Negotiated in-quarter advertising deals on behalf of three Account Executives.
- Researched spending history of potential clients and gathered demographic and behavioral data that culminated in compelling sales pitches.
- Developed targeted media plans to deliver on clients’ pricing and audience goals.
Sales Assistant
06.2003 - 03.2005
- Analyzed deal delivery to ensure clients’ guarantees were met and inventory was used efficiently.
- Responsible for execution of over twenty ad sales contracts within quarter.
Education
Bachelor of Arts - Journalism/Communication Studies
University of Iowa
Iowa City, IA 09.1999 - 05.2003
Skills
Relationship building and management
Account servicing
Business development and planning
Key accounts development
Websites
Interests
Mountain Sports
Travel
Timeline
Integrated Account Executive
Discovery, Inc
03.2010 - Current
Sales Service Representative
04.2008 - 03.2010
Sales Partnerships Manager
12.2006 - 04.2008
Sales Planner
Crown Media/Hallmark Channel
03.2005 - 12.2006
Sales Assistant
06.2003 - 03.2005
Bachelor of Arts - Journalism/Communication Studies
University of Iowa
09.1999 - 05.2003