Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
Generic

Kate Irving

Sales Executive
491 Prospect Avenue, Oradell,NJ

Summary

Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.

Overview

19
19
years of professional experience
4
4
years of post-secondary education

Work History

Integrated Account Executive

Discovery, Inc
New York, NY
03.2010 - Current
  • Construct and implement business strategies for key clients including The Home Depot, McDonalds, and Apple to continually expand on existing partnerships, drive increased billing and exceed budgetary goals.
  • Responsible for billing in excess of $60M per year, consistently achieving quarterly and annual quotas.
  • Introduced and educated clients on new data targeting product, successfully driving $8.5M in incremental revenue while helping clients refine their customer targeting strategies.
  • Secured $17M in advertising commitments for newly launched DTC streaming platform by leveraging client relationships and successfully positioning product as unique in crowded marketplace.
  • Developed and executed full year business plan to drive sales for linear network launch, driving over $15M of new business in five years while working through clients’ complex sales cycles.

Sales Service Representative

04.2008 - 03.2010
  • Cultivated new business leads that resulted in over $1MM in new revenue across various Discovery properties.
  • Evaluated historical trends and gathered marketplace intel to assist in sales budgeting process.
  • Prepared competitive spending reports and category analyses in preparation for contract renewals.

Sales Partnerships Manager

12.2006 - 04.2008
  • Created targeted and customized sponsorship opportunities for clients based on their goals and priorities.
  • Coordinated implementation of all marketing executions across three networks.
  • Managed relationships with network marketing, programming, and scheduling to ensure ad sales’ needs were met and client expectations were managed.

Sales Planner

Crown Media/Hallmark Channel
New York, NY
03.2005 - 12.2006
  • Negotiated in-quarter advertising deals on behalf of three Account Executives.
  • Researched spending history of potential clients and gathered demographic and behavioral data that culminated in compelling sales pitches.
  • Developed targeted media plans to deliver on clients’ pricing and audience goals.

Sales Assistant

06.2003 - 03.2005
  • Analyzed deal delivery to ensure clients’ guarantees were met and inventory was used efficiently.
  • Responsible for execution of over twenty ad sales contracts within quarter.

Education

Bachelor of Arts - Journalism/Communication Studies

University of Iowa
Iowa City, IA
09.1999 - 05.2003

Skills

Relationship building and management

Account servicing

Business development and planning

Key accounts development

Interests

Youth Coaching

Mountain Sports

Travel

Timeline

Integrated Account Executive

Discovery, Inc
03.2010 - Current

Sales Service Representative

04.2008 - 03.2010

Sales Partnerships Manager

12.2006 - 04.2008

Sales Planner

Crown Media/Hallmark Channel
03.2005 - 12.2006

Sales Assistant

06.2003 - 03.2005

Bachelor of Arts - Journalism/Communication Studies

University of Iowa
09.1999 - 05.2003
Kate IrvingSales Executive