George Sourial

• Generated substantial growth in revenue and profitability.
• Increased dealership revenue by implementing strategic sales and marketing initiatives.
• Enhanced customer satisfaction through providing exceptional service and timely resolutions to concerns.
• Boosted employee morale and reduced turnover by creating a positive work environment and offering ongoing professional development opportunities.
• Managed daily operations, ensuring smooth functioning of all departments including sales, service, parts, and finance.
• Facilitated collaboration between departments to improve overall performance and customer experience.
• Established benchmarks for success in key performance areas to monitor progress towards organizational goals effectively.
• Displayed financial responsibility through P&L management.
• Interviewed, hired, trained and promoted associates to support operations and company growth.
• Reviewed employee performance and instituted changes in techniques or procedures to improve services and simplify workflow.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Maintained compliance with industry regulations and guidelines by staying current on legislation updates and implementing required changes promptly.

• Assisting with annual dealership sales forecasts by estimating total vehicle sales, gross, and operating profit as well as expenses for the dealership.
• Work closely with owner to plan and implement objectives for delivering sales and gross profits.
• Monitoring performance of sales department, holding daily sales meetings and conducting sales training.
• Overseeing standards for display and merchandising pre-owned vehicles, as well

as reviewing and initiating on promotions before they are finalized.

• Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.

• Converting cash deals to finance.

• Establishing and monitoring good working relationships with several leaders.

Processing special finance deals accurately and fairly through financial sources

that specialize in serving credit challenged customers to secure approvals.

• Process all federal, state, and dealer paperwork related to vehicle transactions.
• Understanding and complying with federal, state, and local regulations that effect

pre-owned vehicles.

• Completing paperwork necessary for vehicle sales in timely and efficient

manner.

• Checking all paperwork for correct title, lien information, taxes etc., before forwarding to accounting.

• Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
• Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
• Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
• Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.

• Assisting general manager in maintaining appropriate supply of new vehicles and assisting in ordering/acquiring of vehicle inventory accordingly.
• Working directly with the general manager on making recommendations on assisting with annual dealership sales forecasts by estimating total vehicle sales gross and operating profit as well as expenses for new-and-used departments.
• Meeting with sales department managers to plan and implement objectives for achieving sales and gross profits.
• Monitoring performance of sales department managers, holding daily sales meetings and conducting sales training.
• Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized. Short and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans.
• Attending to customer complaints, ensuring that high level of customer satisfaction is obtained.
• Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.