With a strong track record of building personable relationships, I have consistently demonstrated the ability to connect with others throughout my career. My drive and passion for sales and business development fuel my determination to excel in every role. Setting ambitious personal and professional targets serves as a strong motivator. Possessing analytical skills to assess information, research solutions, and develop effective plans to drive sales and meet deadlines. Strong leadership abilities consistently propel me to achieve exceptional results in fast-paced environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Sales
Sexy Fish
04.2023 - Current
Drove private dining and events sales of $5.6M across 2023 and 2024 through targeted opportunities in corporate, niche markets, and high-profile clientele.
Led high-profile off-site events, including the 2024 Copa America Final and Miami Beach Polo, expanding brand presence and building strategic relationships across states.
Defined and executed towards team KPIs, aligning with brand goals to ensure sales targets were consistently met.
Managed lead generation and inquiries, achieving over 40% conversion and exceeding revenue targets through data-driven strategies.
Conducted market research to stay ahead of trends, positioning the brand as a leader in Miami’s evolving luxury and competitive landscape.
Cultivated relationships with key clients and repeat bookers to ensure first class service and retention.
Collaborated with marketing to launch sales campaigns, customer retention strategies, and promotions, enhancing brand recognition.
Managed sales department budget, optimizing resources for sustainable growth and profitability.
Built a strong local and out-of-state network, establishing partnerships with DMCs to expand the corporate event market driving 3x increase in buyouts.
Monitored event calendars, hotel occupancies, and travel trends to identify growth opportunities and align strategies.
Senior Relationships Manager
The Alchemist Bar & Restaurant Ltd
07.2021 - 04.2023
Spearheaded corporate relationship management, strategic brand partnerships, and high-profile collaborations, achieving a £72K annual revenue target.
Launched a total of 6 premium mobile cocktail bars offering bespoke experiences for events and venues, providing high-quality cocktails in a dynamic, on-the-go setting. This generated a 33% increase in revenue for FY21.
Developed and executed customized event packages targeting the corporate, sporting, and fashion sectors to elevate brand positioning and market share.
Secured high-impact collaborations with industry leaders such as Diageo, Bacardi, and prestigious events like Van Gogh Alive and the Banksy Exhibit.
Led Business Development Managers (BDMs) and General Managers (GMs) in implementing SMART marketing and sales strategies, fostering sustainable growth.
Launched and optimized “The Online Shop” during the COVID-19 pandemic, exceeding revenue targets by 6%.
Orchestrated virtual events (e.g., wine/champagne tastings) to deepen customer engagement and retention.
Managed content strategy, PR relationships and secured media placements for 5 venues, driving enhanced brand visibility.
Led recruitment, training, and performance development of the team, creating a high-performance team culture.
Directed 5 Sales Managers in driving event bookings, uncovering new business opportunities, and ensuring seamless execution.
Championed venue promotions and market positioning strategies, ensuring optimal growth and operational excellence.
Head of Corporate Relations
WOMEN'S FOOTBALL EDUCATION (WFE)
06.2021 - 03.2023
Relationship Marketing Manager
Fazenda Rodizio Bar & Grill
04.2020 - 07.2021
National Events Manager
The Alchemist Bar & Restaurant Ltd
10.2018 - 08.2020
Multi Site Business Development Manager
Living Ventures Group of Companies
04.2015 - 10.2018
Sales & Events Manager
The New Inventive Bar Company
09.2013 - 04.2015
Education
Bachelor's degree - Events Management
Leeds Metropolitan University
01.2013
A Levels -
Arnold School
01.2010
Skills
Strategic Negotiation Skills
Guest Services Expertise
Service Excellence
Team Leadership
Relationship Building
Accomplishments
Chair, Brickell Restaurant, Bar and Service Industry 2025
Business Woman of the Year Nominee - Coral Gables Chamber of Commerce 2023
Business Development Manager of the Year Award 2019
Certification
Business Marketing Diploma
An Introduction to Leadership
Positive Attitudes and Behaviors
Interests
Hyrox (2025)
London Marathon (2022)
Travel, Wellness & Retreats
Community Building
Timeline
Director of Sales
Sexy Fish
04.2023 - Current
Senior Relationships Manager
The Alchemist Bar & Restaurant Ltd
07.2021 - 04.2023
Head of Corporate Relations
WOMEN'S FOOTBALL EDUCATION (WFE)
06.2021 - 03.2023
Relationship Marketing Manager
Fazenda Rodizio Bar & Grill
04.2020 - 07.2021
National Events Manager
The Alchemist Bar & Restaurant Ltd
10.2018 - 08.2020
Multi Site Business Development Manager
Living Ventures Group of Companies
04.2015 - 10.2018
Sales & Events Manager
The New Inventive Bar Company
09.2013 - 04.2015
A Levels -
Arnold School
Bachelor's degree - Events Management
Leeds Metropolitan University
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