Gerardo Anaya
Brownsville
Summary
Sales professional with comprehensive background in managing and driving sales teams to success. Consistently develops innovative sales strategies that boost revenue and customer retention. Known for fostering collaborative team environment and adapting to dynamic market conditions. Skilled in negotiation, strategic planning, and performance analysis.
Overview
16
16
years of professional experience
Work History
Finance Director
Bert Ogden Fiesta Chevy
Edinburg, TX
03.2025 - 12.2025
- Managed a team of 6 finance professionals, providing guidance and training
- Developed and implemented financial strategies to optimize company profitability and drive growth
- Oversaw the preparation of monthly, quarterly, and annual financial reports for executive management
- Analyzed financial data to identify trends and opportunities for improvement; provided recommendations to senior leadership based on findings
- Managed relationships with external auditors during annual audits; achieved clean audit opinions
- Conducted regular cash flow analysis to ensure adequate liquidity for day-to-day operations as wells strategic initiatives CIT
- Provided financial analysis and recommendations for contract negotiations with clients and suppliers
General Sales Manager
Charlie Clark Nissan
Brownsville, TX
01.2018 - 03.2025
- Led a team of 153 employees in daily operations, ensuring efficient and smooth workflow
- Hire, train, motivate, and manage the performance of Sales Managers and sales consultants.
- Review and approve vehicle pricing, structure deals, and ensure compliance with company policies.
- Develop and execute plans to achieve, or exceed, vehicle sales targets and gross profit objectives.
- Oversee new and used vehicle inventory levels, including appraisals of trade-ins and, for used units, reconditioning and auction activities.
- Create and analyze sales forecasts, financial reports, and CRM data to measure performance.
- Developed and implemented strategies to improve customer satisfaction, resulting in an increase 96% in positive feedback ratings
- Managed budget and expenses, consistently meeting or exceeding financial targets
- Implemented cost-saving measures that reduced operational costs by 20%
- Collaborated with cross-functional teams to develop and execute marketing campaigns, driving sales growth by 20%
- Established strong relationships with suppliers and negotiated favorable contracts for procurement of goods and services
- Implemented quality control measures to maintain high standards of product/service delivery
- Identified areas for process improvement through data analysis
- Cultivated a positive work environment that promoted teamwork and collaboration among employees
- Implemented a customer loyalty program resulting in increase in repeat business
Finance Director
Bert Ogden Buick GMC
Edinburg, TX
08.2017 - 01.2018
- Managed a team of XX finance professionals, providing guidance and support in financial planning,budgeting, and forecasting
- Developed and implemented financial strategies to optimize company profitability and drive growth
- Oversaw the preparation of monthly, quarterly, and annual financial reports for executive management
- Analyzed financial data to identify trends and opportunities for improvement; provided recommendations to senior leadership based on findings
- Managed relationships with external auditors during annual audits; achieved clean audit opinions
- Conducted regular cash flow analysis to ensure adequate liquidity for day-to-day operations as wells strategic initiatives
- Provided financial analysis and recommendations for contract negotiations with clients and suppliers
Finance Manager
Charlie Clark Nissan
Brownsville, TX
04.2012 - 08.2017
- Developed and maintained strong relationships with banks and financial institutions to secure favorable terms for loans and credit lines
- Managed cash flow by monitoring receivables/payables balances and optimizing working capital management practices
Sales Team Lead
Seccion Amarilla USA
Brownsville, TX
04.2010 - 04.2010
- Present and sell company products and services to current and potential clients.
- Identify sales prospects and contact these and other accounts as assigned.
- Prepare presentations, proposals and sales contracts.
- Establish and maintain current clients.
- Manage account serves through quality checks and other follow-up
- Prepare a variety of status reports, including activity, closings, follow-ups, and adherence to goals.
- Develop and implement special sales activities.
- Resolve clients concerns.
Education
Certificate - Computer Tech
Lopez, High School
01-2004
No Degree - Business Administration
UTRGV BROWNSVILLE
BROWNSVILLESkills
- Implement sales procedures
- Training and coaching
- CIT Reports
- Pricing New and Used Vehicles
- Dealership operations
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Finance Director
Bert Ogden Fiesta Chevy
03.2025 - 12.2025
General Sales Manager
Charlie Clark Nissan
01.2018 - 03.2025
Finance Director
Bert Ogden Buick GMC
08.2017 - 01.2018
Finance Manager
Charlie Clark Nissan
04.2012 - 08.2017
Sales Team Lead
Seccion Amarilla USA
04.2010 - 04.2010
Certificate - Computer Tech
Lopez, High School
No Degree - Business Administration
UTRGV BROWNSVILLE