Giana LaBanca

• Founded and grew a luxury event rental company specializing in photobooths, floral installations, and custom décor.

• Acted as liaison between sales and production teams

• Created and maintained assortment sheets each season for key wholesale accounts

• Reported to CMO of sales with product issues or delays

• Tracked inventory and passed between wholesale and retail business to fuel sales

• Collaborated with merchandising to develop product based on assortment needs

• Merchandised showroom for market appointments and management meetings

• Checked all wholesale orders for accuracy before passing off to production team

• Managed Guess Kids business for all Dillard’s divisions
• Collaborated with Director of Sales, Merchandising, and Canada to price and narrow down assortment
• Presented and merchandised line with buyers in market appointments
• Analyzed sales trends and opportunities for recuts or OTS
• Identified opportunities for door expansion based on margin and turn

• Assisted with management of Guess women’s wholesale business

• Worked with accounts to build assortment based on sales trends and goals

• Monitored and managed e-commerce sites to maximize sales • Published and analyzed weekly and monthly sales reports

• Lead sample management and organization process for all lines – YC & Marciano