Gianna Musto
Tampa,FL
Summary
Experienced with developing and executing field marketing strategies, with over 3 years of experience driving multiple companies growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker. Adaptable to changing market demands, and skilled in strategic planning and execution.
Overview
8
8
years of professional experience
Work History
Field Marketing Specialist
Congo Brands
10.2023 - Current
- Increased sales through application of Field Marketing program, maximized ROI through careful budget management and cost-effective resource allocation.
- Utilized specialized software to capture and process data.
- Managed event logistics, ensuring smooth execution and positive attendee experiences.
- Trained team members on best practices for effective field marketing techniques, fostering a high-performing team dynamic, built strong rapport with key industry influencers, enhancing brand reputation and reach.
Front Desk Associate
Vive Health and Fitness
01.2021 - 01.2024
- Greeted guests and visitors upon arrival, offered assistance, and answered questions to build rapport and retention while managing check-in process.
Certified Personal Trainer
Crunch Fitness
01.2022 - 11.2023
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Enhanced client fitness levels by creating personalized workout routines tailored to individual goals and abilities.
- Encouraged long-term commitment from clients by celebrating achievements, setting new targets, and fostering a supportive atmosphere during training sessions.
Field Marketing Ambassador/Lead
Congo Brands
01.2022 - 10.2023
- Assist in recruiting, training and on-site management of team members, aided in scheduling and keeping track of team's availability
- Engage with consumers to inform and educate them on products being offered, attend in-person field events to market products and increase brand visibility
- Create relationships with brands, companies and consumers
Lead Cashier
American Eagle Outfitters/Aerie
01.2020 - 01.2021
- Trained, mentored, and developed new cashiers with positive and encouraging techniques to maximize performance and team contributions.
Retail-Sales Associate
American Eagle Outfitters/Aerie
01.2017 - 01.2021
- Greeted customers and helped with product questions, selections, and purchases.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
Education
Bachelor’s Degree - Biology, concentration in Marine Science
The University of Tampa
Tampa, FL05-2023
High School Diploma -
Dallas High School
Dallas, PA06.2019
Skills
- Hard-working
- Active listening
- Teamwork
- Leadership
- Creativity
- Problem solving
- Organization
- Time management
- Patience
- Productive
References
Available upon request.
Activities
- Volunteer at Blue Chip and SPCA, 2013-2015
- Athletics: Back Mountain Soccer, Dallas Girls Volleyball Team, 2012-2019
- Member of NJHS, 2013-2015
- Marine Science Club Officer at East Stroudsburg University, 2019-2021
- CPR/AED Certified
- Certified Personal Trainer by the National Academy of Sports Medicine [NASM]
Timeline
Field Marketing Specialist
Congo Brands
10.2023 - Current
Certified Personal Trainer
Crunch Fitness
01.2022 - 11.2023
Field Marketing Ambassador/Lead
Congo Brands
01.2022 - 10.2023
Front Desk Associate
Vive Health and Fitness
01.2021 - 01.2024
Lead Cashier
American Eagle Outfitters/Aerie
01.2020 - 01.2021
Retail-Sales Associate
American Eagle Outfitters/Aerie
01.2017 - 01.2021
Bachelor’s Degree - Biology, concentration in Marine Science
The University of Tampa
High School Diploma -
Dallas High School
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