Gordana Cavlina

In charge of developing and spearheading the development of the fragrance segment within the business

• Managed expectations, building good relationships, and communicating with business partners
• Reviewed and assessed processes regularly to ensure they're providing the best results possible
• Developed a growth strategy focused both on financial gain and customer satisfaction
• Conducted research to identify new markets and customer needs
• Arranged, conducted, and executed business meetings with prospective clients
• Maintained current client relationship and identified areas for potential clients
• Developed new sales areas and improved sales through various methods
• Continuously researched the latest in the business industry, creating new opportunities to expand business
• Collaborated with sales and design team to ensure requirements are met, such as sales numbers and profit goals
• Coached sales personnel on strong understanding of company products, services, and business position to improve sales goals and meet keep business competitive
• Exceeded sales targets by 40% for the past two quarters
• Created and executed a successful social media campaign that resulted in a 25% increase in brand awareness
• Developed a new lead generation strategy that increased lead quality by 40%
• Achieved a 40% increase in annual revenue through strategic account management
• Developed and implemented a new investment strategy that generated a 25% return for clients
• Achieved a 90% client retention rate through exceptional client relationship management.

• Managed business development of Bergdorf Goodman account for British luxury retailer
• Served as team leader for team of sales associates
• Build and maintain relationships with vendors to maximize business results
• Coached, mentored, and trained associates on best practices
• Created, implemented, and executed special events
• Provided upper management with analysis and reports of data utilized for determining business goals
• Communicate directly with internal and external stakeholders
• Work closely with Bergdorf Goodman’s buyers, marketing, and PR team
• Lead marketing campaigns
• Develop partnerships with key personnel at public relations agencies, online bloggers, clients, and colleagues
• Exceeded retail sales goals by an average of 17% every quarter in 2023
• Expanded the client base by 60% in just 3 months
• Implemented an efficient sales funnel, directly increasing sales by 30% in 2023
• Created a robust pipeline and improved closing rate by 11% in just 2 months
• Awarded as the Top Salesman in Company X for 4 consecutive years
• Led a team of 10 sales professionals who consistently brought big accounts, driving year-over-year company profits at a rate of 80%.

• Provided leadership for creative direction of top luxury skin care product brand
• Created innovative concept for The Erno Laszlo Institute and vision for products sold
• Worked collaboratively across functional areas on major projects
• Responsible for creative direction of marketing programs online and at retail stores
• Responsible for creation, development, and implementation of marketing and branding concepts for The Erno Laszlo Institute
• Led website designers, architects, artists, marketing, advertising, and sales teams from initial concept through the completion
• Worked closely with leading chemists on development of professional use products
• Responsible for company receiving positive media coverage by national and international fashion magazines.