Cultivated strong customer relationships through engaging interactions and brand representation.
Implemented innovative marketing strategies to increase event attendance and enhance guest engagement.
Developed event budgets, managing resources effectively to optimize costs while maintaining quality standards.
Created detailed event plans, outlining objectives, schedules, and resource allocations for each project.
Marketing & Business Development Manager
Becco Bags
Beachwood, OH
08.2024 - Current
Prospected and contacted retail partners to carry the brand's bag line, securing placement in Dubai and London.
Represented the brand at industry events and pop-up markets to promote and sell bags, increasing brand visibility and driving a 20% boost in direct sales.
Promoted the bag company as a startup by leveraging social media to showcase customizable products and creatively decorating the storefront to attract foot traffic, enhance brand visibility, and drive customer interest.
Analyzed sales trends and customer feedback to identify growth opportunities and implemented initiatives to maximize product sales.
Social Media & Graphic Design Manager
157 Lounge
Kent, OH
05.2022 - Current
Developed and managed content calendars for Instagram and TikTok, increasing follower engagement by 40% in one semester.
Launched targeted campaigns to promote events, resulting in a 25% increase in attendance.
Designed branded promotional materials—including flyers, social posts, and event banners—ensuring consistent and professional visual identity.
Created custom graphics and motion content tailored to campus audiences, enhancing digital engagement.
Territory Sales Manager & Marketing Committee
Blue Technologies
North Canton, OH
06.2025 - 01.2026
Leveraged Salesforce CRM to manage a $30,000,000+ pipeline across multiple accounts, optimizing territory performance through data-driven insights.
Established key performance indicators to measure success, ensuring alignment with overall business objectives.
Cultivated relationships with key clients to enhance customer loyalty and retention.
Developed and executed territory sales strategies to drive revenue growth.
Marketing Associate & Residential Leasing Agent
Fairmount Properties, 4th & Park, First & Main, & Medley
Beachwood, OH
09.2024 - 08.2025
Supported marketing efforts for multiple Fairmount Properties—including Ball State, Kent State, First and Main, and Medley—by creating targeted campaigns to drive leasing and brand visibility across diverse student and senior living markets.
Maintained 98%-100% pre-leased occupancy through strategic and consistent marketing efforts.
Initiated outreach to nearby hospitals to connect with residency programs, promoting apartment complex housing options to incoming medical residents and increasing occupancy rates.
Served as a point of contact for all 200+ residents, addressing their questions and concerns and directing them to appropriate resources.
Marketing & Project Manager
Aura Hardscaping
North Canton, OH
01.2025 - 06.2025
Developed a streamlined system to organize prospects, quotes, and project progress, improving tracking, communication, and overall project efficiency.
Created and managed an Excel tracking system to organize project timelines, ensuring tasks were completed on time and deadlines were met.
Designed and distributed flyers and posters for local neighborhood campaigns to drive business and generate leads within the community.
Created and managed online ads, targeting specific demographics to maximize reach and generate quality inquiries.
Promoted services on landscaping-specific websites and forums, driving additional leads and expanding the company’s online presence.
Marketer & Graphic Designer
Euro Look Medical Spa
Solon, OH
03.2024 - 05.2025
Designed high-quality brochures, business cards, and other print materials, ensuring that all assets aligned with the Med Spa's brand identity and communicated key messaging effectively.
Managed and grew social media presence, increasing followers by and driving engagement through visually appealing content tailored to the target audience.
Optimized website design and user experience by improving landing pages and visual content, resulting in improved conversion rates and increased online bookings.
Tracked and analyzed campaign performance through analytics tools, using data-driven insights to refine marketing strategies and design efforts for maximum impact.
Marketing Intern
Fairmount Properties
Beachwood, OH
05.2024 - 01.2025
Created engaging videos and static content for platforms such as Instagram, TikTok, and Facebook to attract new customers, boost product awareness, and promote business development amongst all stores on the property.
Organized, managed, and/or contributed to planning events, including The Best in Cleveland Event, Northeast Ohio Parents Event, Dog Days of Summer, Fall/Winter Fest, Father’s Day Celebration, Art Walks, and the Summer Concert Series.
Partnered with 5-10 influencers to boost brand awareness across multiple platforms, driving greater customer engagement and growth.
Collaborated with Fox 8 to launch the '12 Days of Christmas' campaign and coordinated the production of a commercial to promote the event.
Worked with Orange Village City Council members and retail and restaurant management teams to create the "Orange for the Holidays" coupon book, promoting community interaction and local businesses.
Designed tailored marketing plans for individual stores to address personalized goals, enhance visibility, and drive customer engagement.
Managed and updated the company's website, providing accurate information pertaining to the offices within the building, upcoming events, current promotions, and store and restaurant operations.
Education
BBA - Marketing & Business Management Double Major
Kent State University
Kent, OH
05-2025
High School Diploma -
Norton High School
Norton, OH
05-2021
Skills
Detail-Oriented
Self-Motivated
Time management
Certification
Xcel, Life Insurance License
Alison, Digital Marketing & CRM for Increased Sales Certificate
Great Learning, Sales and Business Development Certificate
Senior Sales Representative/CRM Ambassador In Store at Retail/Luxury FashionSenior Sales Representative/CRM Ambassador In Store at Retail/Luxury Fashion