Gracee Morrow
Chattanooga/Nashville,TN
Summary
People-centered communications professional with a deep appreciation for human connection, creativity, and community. Experienced in building trust-based relationships, coordinating projects across teams, and supporting brands and organizations through strategic communications and marketing. Known for empathy, reliability, and a genuine love for working with and serving others.
Overview
1
1
year of professional experience
Work History
Account Executive
The Sasha Group a Vayner X Company
06.2025 - Current
- Managed and maintained portfolio of client accounts, serving as primary point of contact.
- Identified client needs, troubleshot challenges, and resolved issues to enhance client satisfaction.
- Contributed to business development through client acquisition, account growth, and upselling initiatives.
- Coordinated communication between clients and internal teams to ensure clarity and consistency in project execution.
- Collaborated with creatives, strategists, and account managers to deliver effective campaigns.
- Tracked campaign performance, analyzed key metrics, and prepared reports with actionable insights for strategic decision-making.
- Developed and implemented tailored social media strategies and digital marketing campaigns.
- Utilized CRM systems to manage interactions, track sales pipelines, and monitor account progress.
Associate Marketing Specialist
Chattanooga Chamber of Commerce
12.2024 - 06.2025
- Developed and executed integrated social media strategies across Instagram, Facebook, and LinkedIn to drive community engagement and regional brand visibility.
- Analyzed social media performance metrics using Meta Business Suite and Hootsuite to optimize content strategy.
- Executed campaigns that enhanced audience engagement and strengthened community connections.
- Collaborated with marketing, communications, and public relations teams to align campaign efforts with organizational goals.
- Designed branded graphics, multimedia assets, and written content for digital and print platforms, ensuring consistent messaging.
- Compiled reports analyzing social media performance to guide content strategies and share insights with supervisors.
- Maintained brand consistency across channels while tailoring messaging for diverse stakeholder groups.
- Coordinated copywriting and asset creation to support planning and promotion of key Chamber events.
Social Media and Content Manager
The Cottage Home Boutique (Small Business)
01.2025 - 05.2025
- Created and scheduled engaging content, including posts, stories, and reels, to enhance audience interaction.
- Increased brand awareness and engagement through effective social media strategies on Instagram and Facebook.
- Aligned digital marketing initiatives with brand identity through collaboration with boutique owner, strengthening brand presence.
- Developed graphics and promotional materials for product launches and events, effectively showcasing offerings.
Events Planner and Social Media Outreach
Strike Magazine Chattanooga
08.2024 - 05.2025
- Liaised between events team, vendors, and attendees to ensure clear communication and manage expectations during planning.
- Developed and scheduled social media posts aligned with event promotions, contributing to growth of magazine's digital audience and engagement.
- Assisted in creating marketing strategies and content calendars that enhanced brand visibility and fostered community engagement.
PR Campaign Manager
Northside Neighborhood House Nonprofit
08.2024 - 12.2024
- Led a student team to develop and execute PR campaigns for nonprofit clients, ensuring consistent messaging and brand alignment.
- Maintained communication with clients to gather feedback, provide updates, and adapt strategies to align with evolving needs.
- Produced reports analyzing campaign impact and social media growth, delivering actionable insights to enhance client strategies.
- Supported new client onboarding by assisting in proposal development and crafting client presentations.
Education
Bachelor of Arts & Sciences -
University of Tennessee at Chattanooga
Chattanooga05.2025
Skills
- Social media outreach
- Integrated marketing
- Communications
- Content creation and visual design
- Team leadership and client relations
- Canva
- CapCut
- Hootsuite
- MailChimp
- CRM (MC Trade)
- Written and verbal communication
- Attention to detail
- Organization
- Time management
- Client relationship management
- Project management
- Account management
References
Available upon request
Timeline
Account Executive
The Sasha Group a Vayner X Company
06.2025 - Current
Social Media and Content Manager
The Cottage Home Boutique (Small Business)
01.2025 - 05.2025
Associate Marketing Specialist
Chattanooga Chamber of Commerce
12.2024 - 06.2025
Events Planner and Social Media Outreach
Strike Magazine Chattanooga
08.2024 - 05.2025
PR Campaign Manager
Northside Neighborhood House Nonprofit
08.2024 - 12.2024
Bachelor of Arts & Sciences -
University of Tennessee at Chattanooga