William Wallace
San Antonio,OR
Summary
As a seasoned Account Executive and a stone-cold hunter, my passion lies in engaging with C-suite executives and securing substantial enterprise deals in the six-figure range. With a knack for sealing deals, I consistently exceed quotas, aiming for a permanent spot in 'The President's Club.' My expertise is in full-stack/end-to-end sales, encompassing a rich background in selling SaaS products across diverse verticals, as well as Marketing, Advertising, PR, Virtual Events, and Customer Experience (CX) services. Results-driven Field Account Executive known for high productivity and efficient task completion. Specialized in client relationship management, strategic sales planning, and market analysis. Excel in communication, negotiation, and problem-solving to achieve sales targets and client satisfaction.
Overview
21
21
years of professional experience
Work History
Field Account Executive - Oregon
Culligan Quench
Portland, OR
09.2024 - 02.2025
- Sold as a HUNTER role selling into Oregon business across a vast array of verticals
- Prospected across in-person, emails, calls and social channels
- Ran entire sales cycle end-to-end
- Made top-tier sales level in just the 3rd month - 175% for December
Co-Founder
GenreFund
Portland
01.2020 - 03.2024
- Company Overview: GenreFund is an experimental arts impact DAO with an emphasis on the literary and visual arts
- In other words, we help artists get out of the basement and onto the streets where than can make a true living
- GenreFund is an experimental arts impact DAO with an emphasis on the literary and visual arts
Account Executive - Full Service Marketing
Creative Noggin
Portland
01.2023 - 01.2024
- Identified and prospected for potential leads through various channels including but not limited to cold emailing, social media and networking events
- Developed and executed targeted email campaigns to engage prospects and nurture leads throughout the sales funnel
- Utilized both traditional and digital methods for sales canvassing to identify new opportunities and generate leads
- Services sold: Search Engine Marketing SEM / Audience and Search Retargeting / Search Engine Optimization SEO / Social Media Management and Marketing / Digital (Programmatic) Display / Website Development / Email Marketing / PPC
Lead Sales Writer
inside.com
Portland
03.2020 - 08.2022
- Wrote a daily sales blog covering sales podcasts, books, movies and anything else related to sales
- Essentially got a PhD in Sales
- Readership showed incredible growth month-to-month
Account Executive - SaaS NPS Software
AskNicely
Portland
02.2017 - 11.2019
- Managed territory assignment and pipeline activity, responsible for driving revenue and achieving sales quotas
- Prospected new customers with a targeted hunter mentality
- Was at or above yearly quota of $1,000,000 (yearly) every month and hit all-time high of 163% to set a record for the team
Sr. Account Executive - SaaS Biz Management Software
ShopKeep
Portland
02.2014 - 11.2017
- Managed territory assignment and pipeline activity, responsible for driving revenue and achieving sales quotas
- Prospected new customers while coordinating with marketing department to qualify and identify leads
- Established and maintained long-term relationships to maximize future revenue opportunities
- Presented to/demoed key clients, negotiated and closed deals
- Was at or above yearly quota of $1,000,000 (yearly) every month and hit all-time high of 163% to set a record for the team
Account Executive Digital Media/Marketing
insideStar Publications
Portland
02.2010 - 01.2014
- Drove full sales cycle from prospecting for new business to maintaining relationships with clients post-sale for highly respected web publications in High-Performance Computing, Cloud and Big Data
- Drove the creation of marketing material to target customers in HPC, Cloud and Big Data markets
- Provided consulting expertise in creating effective campaigns for clients
- Doubled sales year-over-year for 4 years straight
- Landed deals in the $100K+ range, clients including Dell, nVidia, Hitachi, VMWare
Account Executive - SaaS POS
FireFly Technologies
Portland
03.2004 - 12.2009
- Managed nation-wide account base for cutting-edge POS software company
- Developed lasting relationships with customers in order to maximize revenues for the company in a consultative sales environment
- Created proposals/quotes for clients that were accurate and reflected value and return on investment
- Reached and ultimately crushed sales goals to set a record of 212% in a month and was the first salesman in company history to hit sale's goal in 1st full quarter of employment
Education
Bachelor of Science - Urban Geography
University of Texas
Austin05.1999
Skills
- Sales forecasting
- Lead generation
- Account management
- Sales presentations
- Negotiation techniques
- Email marketing
- Social media outreach
- Pipeline management
- Contract negotiation
- Cross-selling techniques
- Cold calling
- Closing techniques
Timeline
Field Account Executive - Oregon
Culligan Quench
09.2024 - 02.2025
Account Executive - Full Service Marketing
Creative Noggin
01.2023 - 01.2024
Lead Sales Writer
inside.com
03.2020 - 08.2022
Co-Founder
GenreFund
01.2020 - 03.2024
Account Executive - SaaS NPS Software
AskNicely
02.2017 - 11.2019
Sr. Account Executive - SaaS Biz Management Software
ShopKeep
02.2014 - 11.2017
Account Executive Digital Media/Marketing
insideStar Publications
02.2010 - 01.2014
Account Executive - SaaS POS
FireFly Technologies
03.2004 - 12.2009
Bachelor of Science - Urban Geography
University of Texas
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