GRACIE JOHNSTON
Summary
Experienced sales management professional with extensive experience in recruiting, developing and leading sales teams. Extensive sale experience with local, national, and political advertising
Overview
22
22
years of professional experience
Work History
General Manager/Director of Sales
Mix Maine Media
08.2020 - Current
- Responsible for sales department Six Account Executive and creative department, worked with all other departments in the day-to-day management of 3 radio stations
- Initiated training and development for each account executive
- Instrumental and development of High School Sports Station-The Score
- Development and execution of new promotions
- Achieved 96% of total core 2020 budget during COVID year
- Achieved 110% of total core 2021 budget
- Achieved 106% of total core 2022 budget
Senior Account Executive, Account Executive
Portland Radio Group – Saga Communications
02.2018 - 07.2020
- Continued focus on new business and selling station generated initiatives
- Increased local businesses by introducing new products
- Reestablished prior clients to become new clients
- Achieved 110% of sales radio and non-traditional revenue 2019
Account Executive
WCSH 6 And WLBZ 2 Gannett/TEGNA
02.2014 - 01.2018
- Consistently achieved 95-105% of TV and Digital
- Develop new territories in Southern Maine and Central Maine and consistent growth -starting in 2016
- Continued focus on new business and selling station generated initiatives
- Exceeded local Olympic goals
Business Development Director
Portland Radio Group, Saga Communications
12.2001 - 01.2014
- Responsible for a training new account executives
- Executed cross training for support staff
- Developed local radio clientele for four stations and larger group accounts for seven stations
- Increased new local direct billing year after year and surpassed budget each year
- Consistently #1 or #2 in revenue growth
- Presented the Million Dollar award in 2003
Education
BA - Sociology
Gordon College
Skills
- Strategic planning to achieve goals
- Training and execution of sales initiatives
- New Business Development
- Non - Traditional Revenue Sales
- Digital and Mobile experience
- Budget preparation for radio and digital
- Creative
- Computer Skills
- Wide Orbit Traffic System experience and knowledge
- Sales Force-CRM system
- Experience with Nielson and Arbitron
Timeline
General Manager/Director of Sales
Mix Maine Media
08.2020 - Current
Senior Account Executive, Account Executive
Portland Radio Group – Saga Communications
02.2018 - 07.2020
Account Executive
WCSH 6 And WLBZ 2 Gannett/TEGNA
02.2014 - 01.2018
Business Development Director
Portland Radio Group, Saga Communications
12.2001 - 01.2014
BA - Sociology
Gordon College
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