Grayson Osgood
New York,NY
Summary
Account & Strategy Lead with extensive experience in driving business growth and managing high-profile client relationships. Skilled in digital marketing, content strategy, and leading cross-functional teams to deliver successful campaigns.
Overview
11
11
years of professional experience
Work History
Account & Strategy Lead
Publicis Groupe
New York, NY
10.2022 - Current
- CLIENTS: Jim Beam, Basil Hayden, Knob Creek
- Lead cross discipline team servicing Jim Beam as digital and social agency of record
- Expanded client portfolio and strengthened relationships, leading to business growth of $1.25MM to over $7MM
- Lead strategic digital initiatives to enhance brand presence and engagement
- Oversee comprehensive, content creation, production, and communication processes
- Directly integrated into client work streams and projects
Associate Director of Content Strategy
Grey Global Group
New York, NY
09.2021 - 04.2022
- CLIENTS: Applebee's, Las Vegas Tourism
- Managed a team working across social strategy, campaign development, and content creation to drive social and digital success for clients.
Senior Strategist
Wunderman Thompson
New York, NY
06.2020 - 09.2021
- CLIENT: Samsung
- Led digital and social strategy work streams for Samsung's US mobile and Home Appliances creative marketing needs
- Restructured Samsung's global digital social architecture to streamline comms and deliver impact
Strategist
Anomaly
New York, NY
07.2018 - 03.2020
- Spearheaded social strategy and campaign development plus ran social channels for clients across the agency, including Budweiser, Dick's Sporting Goods, Johnnie Walker, Don Julio, and more.
Social Manager & Content Producer
NBA
New York, NY
11.2016 - 07.2018
- Ran social channels with 30+MM followers, including real-time game coverage
- Managed content calendars and the NBA Global app
- Oversaw 30+ person newsroom producing real-time content during games
Production Assistant
NFL
Los Angeles, CA
07.2014 - 03.2015
- Produced content for shows including NFL Gameday, NFL Total Access, and NFL Fantasy Live
Education
Bachelor of Arts - English
Tulane University
New Orleans, LA05-2014
Skills
- Team Leadership & Management
- Client Management
- Client Relationship Building
- Production
- Content & Social Strategy
- Copywriting
- Creative Strategy & Development
- Digital Marketing
Affiliations
- President of my coop association
- Procrastinator of brushing up on my Italian
- Traveler for dancing, beaching, walking, and eating
- Reader of fiction and too much of the news
Timeline
Account & Strategy Lead
Publicis Groupe
10.2022 - Current
Associate Director of Content Strategy
Grey Global Group
09.2021 - 04.2022
Senior Strategist
Wunderman Thompson
06.2020 - 09.2021
Strategist
Anomaly
07.2018 - 03.2020
Social Manager & Content Producer
NBA
11.2016 - 07.2018
Production Assistant
NFL
07.2014 - 03.2015
Bachelor of Arts - English
Tulane University
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