Greg Roark
Clemmons,US
Summary
Transformational technology leader with deep experience modernizing enterprise systems, strengthening cybersecurity, and driving AI-enabled innovation across multi-location organizations. Known for aligning technology with business strategy to improve customer experience, operational performance, and financial outcomes. Trusted by C-level and Board leadership for clear decision-making, strong financial acumen, and the ability to guide high-performing teams through complex change.
Overview
22
22
years of professional experience
Work History
Vice President of Information Systems and Technology
Carolina West Wireless
Wilkesboro, US
09.2022 - Current
- Provide enterprise leadership across technology strategy, AI integration, cybersecurity, data analytics, billing, revenue assurance, and infrastructure modernization, ensuring systems are secure, scalable, and aligned with organizational goals
- Partner with C-suite executives to assess risk, shape strategic opportunities, and prioritize long-term business objectives
- Direct AI-driven initiatives—including automation, predictive analytics, and service optimization—to improve operational performance and enhance customer experience
- Modernized the technology stack and strengthened network resiliency, significantly improving system reliability, performance, and security posture
- Improve operational efficiency through elevated SLAs, refined documentation standards, enhanced incident response, and maturing IT governance practices
- Lead enterprise vendor strategy to optimize cost, performance, and scalability across contact center, omni-channel, and e-commerce platforms
- Built and mentored a collaborative, high-performing team grounded in communication and continuous improvement.
Director of Information Technology & Revenue Assurance
Carolina West Wireless
Wilkesboro, US
08.2008 - 09.2022
- Led infrastructure design, operational leadership, data analytics, and revenue assurance functions while serving as a key advisor on technology investments, strategic growth opportunities, and enterprise risk.
- Built and mentored a collaborative, emotionally intelligent team focused on performance, communication, and continuous improvement.
- Directed deployment of secure networks, disaster recovery capabilities, and major technology upgrades to strengthen organizational stability and resilience.
- Implemented automation initiatives, enhanced cybersecurity controls, and ensured regulatory and internal policy compliance across the enterprise.
- Negotiated high-value vendor agreements that improved service quality and reduced operating costs; redesigned external websites for three products and an internal platform to enhance digital engagement.
- Led customer loyalty and data-driven analytics programs that reduced churn, improved revenue performance, and provided monthly executive insights to the CEO—often driving cross-department strategic initiatives.
Director of Network Operations
Carolina West Wireless
Wilkesboro, US
07.2006 - 08.2008
- Oversaw network operations, ensuring reliable wireless service performance and adherence to industry standards.
- Developed and implemented operational strategies to enhance efficiency and reduce costs.
- Led cross-functional teams to streamline processes and improve customer experience.
- Managed vendor relationships, equipment procurement, and inventory planning for network infrastructure.
- Analyzed operational metrics to identify performance gaps and drive continuous improvement initiatives.
Network Engineer
Carolina West Wireless
Wilkesboro, US
07.2003 - 07.2006
- Designed, configured, and maintained switching platforms and RF equipment for optimal network routing.
- Performed RF planning and optimization through propagation modeling and frequency management.
- Conducted routine maintenance on cell sites, troubleshooting radios, antennas, and power systems.
- Monitored network performance metrics to identify degradations and implement corrective actions.
- Coordinated with vendors and technicians to support network upgrades and new technology deployments.
Education
Master of Science - Cybersecurity Technology
University of Maryland Global Campus
College Park, MDMaster of Business - MBA
D’ Amore-McKim School of Business Northeastern University
Boston, MABachelor of Science - Information Technology
University of Phoenix
Phoenix, ArizonaSkills
- Digital and retail transformation
- Enterprise IT strategy
- Cross-functional leadership
- AI integration and automation
- Data and analytics strategy
- Vendor negotiation and management
- Cybersecurity governance
- P&L and budget oversight
- Customer experience systems
Websites
Military Experience
Army NG, SGT, NTL-DEF-SVC-MDL, ARMY-SVC-RBN, AR-COMP-ACHVMT-MDL-2, NCSA, NCO-PROF-DEV-RBN
Key Career Highlights
- Led enterprise-wide technology modernization across a multi-location wireless carrier, improving resiliency, uptime, and cybersecurity readiness.
- Championed AI-driven transformation through automation, predictive analytics, and enhanced customer-interaction systems.
- Negotiated vendor agreements that reduced operating expenses by 30% while improving scalability, performance, and speed.
- Delivered more than $5M in annual value through revenue optimization initiatives including device repair monetization, risk modeling, churn reduction, credit processing efficiency, and product/pricing improvements.
- Achieved a 38% increase in customer satisfaction, improved NPS, and delivered $240K in savings by aligning analytics, technology, and frontline operations.
- Directed multiple billing conversions, major network integrations, and rapid continuity planning enabling 150+ remote employees within three days.
Timeline
Vice President of Information Systems and Technology
Carolina West Wireless
09.2022 - Current
Director of Information Technology & Revenue Assurance
Carolina West Wireless
08.2008 - 09.2022
Director of Network Operations
Carolina West Wireless
07.2006 - 08.2008
Network Engineer
Carolina West Wireless
07.2003 - 07.2006
Master of Science - Cybersecurity Technology
University of Maryland Global Campus
Master of Business - MBA
D’ Amore-McKim School of Business Northeastern University
Bachelor of Science - Information Technology
University of Phoenix