GREGORY ROMANO
General Manager
Littleton,CO
Summary
Experienced automotive executive with a proven track record of excellence in dealership leadership, sales growth, and operational performance. Adept at managing high-performing teams, optimizing revenue streams, and implementing innovative strategies to enhance customer satisfaction and drive profitability. Demonstrated expertise in driving process improvements, leading large-scale operations, and consistently achieving record-breaking performance across luxury automotive brands such as Mercedes-Benz, Lexus, and Audi.
Overview
18
18
years of professional experience
Work History
General Manager
MERCEDES-BENZ OF LITTLETON
02.2024 - Current
- Oversee all dealership operations, managing sales, service, finance, and fixed operations to drive revenue growth and profitability
- Lead department managers and staff to foster a high-performance culture and ensure operational efficiency
- Drive strategic initiatives to optimize financial performance, inventory management, and customer satisfaction
General Sales Manager
MERCEDES-BENZ OF LITTLETON
01.2021 - 02.2024
- Managed new and pre-owned vehicle departments, leading a high-performing sales team
- Implemented growth strategies that positioned the dealership as #1 in Colorado and #3 in the Central Region out of ninety-three stores
- Consistently exceeded revenue, gross profit, and CSI objectives
- Optimized dealership processes to increase efficiency, lead conversion, and profitability
New Vehicle Sales Director
MERCEDES-BENZ OF LITTLETON
04.2016 - 01.2021
- Led front-end sales operations, including hiring, training, forecasting, and customer relations
- Developed a top-tier sales team, driving record-breaking sales and gross profit
- Enhanced internet sales strategies, significantly improving digital lead conversion
- Cultivated a high-energy, purposeful environment, boosting performance across the dealership
Independent Auto Broker
GPR CONSULTING
01.2014 - 01.2016
- Operated as an independent auto broker, facilitating vehicle purchases and lease acquisitions for individual and commercial clients
- Negotiated wholesale and retail vehicle transactions, ensuring clients received the best pricing and financing options
- Provided expert consultation on vehicle selection, financing, and trade-in evaluations
- Built a strong client network through referrals and repeat business, leveraging deep industry knowledge
Internet Sales Director
AUDI BOULDER
01.2012 - 01.2014
- Spearheaded internet and digital sales strategies, maximizing lead conversion
- Ranked #3 in front-end gross profit and #2 in finance gross profit per retail unit
- Personally accounted for 25% of total dealership sales within a nine-month period
Sales Manager & Internet Sales Manager
INFINITI OF DENVER
01.2007 - 01.2012
- Built and managed an extraordinarily successful internet sales department, driving a 100% increase in sales in the first year
- Elevated the dealership to #1 in the region within three months of taking on the role
- Led Infiniti to earn the Award of Excellence (2011) as department head
Education
Bachelor of Science - Management
01.2012
Skills
- Leadership in Sales Operations
- High-Performance Culture Building
- Profitability Improvement
- Customer Experience Strategies
- Digital Retail Execution
- Merchandising Strategy
- Profit and Loss Management
- Sales Projections and Strategies
- Strategic Brand Management
- High-Impact Negotiation & Closing
- Collaborative Team Development
- Solution Development
Timeline
General Manager - MERCEDES-BENZ OF LITTLETON
02.2024 - Current
General Sales Manager - MERCEDES-BENZ OF LITTLETON
01.2021 - 02.2024
New Vehicle Sales Director - MERCEDES-BENZ OF LITTLETON
04.2016 - 01.2021
Independent Auto Broker - GPR CONSULTING
01.2014 - 01.2016
Internet Sales Director - AUDI BOULDER
01.2012 - 01.2014
Sales Manager & Internet Sales Manager - INFINITI OF DENVER
01.2007 - 01.2012
Colorado Christian University - Bachelor of Science, Management