Grisell Larsen

• Led the management, growth strategy and product development for our data POS services in 5 LATAM countries
• Assessed and identified key market needs, industry trends, and competitive landscape to provide strategy recommendations to the Sector VP of Product
• Collaborated on global initiatives to drive product alignment and enhancements in our product roadmap
• Developed strong relationships with key industry partners fostering collaboration, strategic alignment and mutual growth opportunities
• Drove assessments and execution of business transformation initiatives to enhance performance, optimize resources and provide growth opportunities

• Management of our Home, Tech and Beauty POS services in Mexico
• Began work to increase our operations in the region, for our Beauty vertical, launching discovery projects that informed out strategic decisions in the region
• Gather and evaluate information on needs assessment and client satisfaction to formulate product strategy and requirements for new product categories and existing product enhancements
• Execute go-to-market initatives for the product portfolio including pricing strategy, client facing support materials, target audience analysis, positioning, competitive set, and business application

• Managed our Mexico portfolio of POS data services in the Home, Tech, Beauty and Toys verticals
• Owned, collaborated and executed the enhancement roadmap and pipeline in alignment with our regional and global needs, as well as local nuances and client discovery

• Managed the retail strategy of our Consumer Products division
• Worked with retail partners to ensure POS support to help drive sales, brand positioning and consumer engagement
• Managed relationship with key decision makers across the various retail channels: buyers, marketing & brand directors
• Assessed, planned and executed promotional/experiential events and happenings to support brand and product performance
• Managed budget, suppliers and agencies

During the last year in this role, our division became a separate company/entity