GUSTAVO MAIDA
Panama City,,Panama
Summary
Results-driven marketing professional with a strong foundation in integrated marketing communications. Leveraging leadership and creativity to develop impactful strategies that enhance brand visibility and engagement. Experienced in social media design, content creation, and strategic campaign execution. Passionate about driving business growth through innovative marketing initiatives.
Overview
6
6
years of professional experience
Work History
President
Student Government Association John Brown University
08.2023 - 05.2025
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Elevated student engagement by implementing innovative programs and events, as Light Up JBU and Cowboy Christmas.
- Increased membership in student government by promoting leadership opportunities and benefits to the wider student population.
Volunteer
Fundacion La Niñez Primero
05.2023 - 07.2023
- Provided emotional support to patients and families during difficult medical situations, fostering a sense of comfort and understanding.
- Enhanced patient experience by providing compassionate care and assistance during hospital visits.
- Participated in training sessions to enhance skills, remaining knowledgeable about best practices for patient care.
Vice President of Finance & Administration
Student Government Association John Brown University
08.2022 - 05.2023
- Oversaw financial planning, budgeting, and administrative support to enhance student programs.
- Developed communication strategies to improve transparency and student involvement.
Freshman Senator
Student Government Association John Brown U
08.2021 - 05.2022
- Served as an ambassador for the university by representing the interests and needs of students during important events, conferences, and meetings with external stakeholders.
- Played a critical role in the development and implementation of strategic plans aimed at enhancing the overall quality of campus living and learning environments.
Social Media Designer
Asociación Scout de El Salvador
01.2020 - 12.2020
- Conceptualized and developed engaging graphic materials for social media campaigns.
- Enhanced brand visibility through strategic design and creative copywriting.
Journalistic Diagrammer
La Prensa Gráfica
11.2019 - 12.2019
- Designed and laid out editorial content, ensuring visual consistency and brand identity.
- Collaborated with writers and editors to optimize content presentation.
Education
Bachelor of Science - Integrated Marketing Communications
John Brown University
Siloam Springs, AR05-2025
High School Diploma -
Santa Cecilia School
Santa Tecla, El Salvador11-2020
Skills
- Marketing Strategy & Brand Development
- Creative Problem-Solving & Leadership
- Digital & Social Media Marketing
- Graphic & Editorial Design
- Data Analysis & Consumer Insights
- Student Collaboration and Leadership
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
German
Elementary
Timeline
President
Student Government Association John Brown University
08.2023 - 05.2025
Volunteer
Fundacion La Niñez Primero
05.2023 - 07.2023
Vice President of Finance & Administration
Student Government Association John Brown University
08.2022 - 05.2023
Freshman Senator
Student Government Association John Brown U
08.2021 - 05.2022
Social Media Designer
Asociación Scout de El Salvador
01.2020 - 12.2020
Journalistic Diagrammer
La Prensa Gráfica
11.2019 - 12.2019
Bachelor of Science - Integrated Marketing Communications
John Brown University
High School Diploma -
Santa Cecilia School
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